Force One 4X4 SUV sales to commence from 2nd June 2014

Force Motors will begin selling the 4X4 variant of the Force One SUV from the 2nd of June. The SUV will be available across all Force Motors passenger car dealerships in India. Bookings are now open.  Force Motors announced the advent of the 4X4 version of its flagship SUV in the middle of last year by launching the new variant, but did not commence sales. Force One 4X4 SUV sales to commence from 2nd June 2014

Also, prices of the LX 4X4 variant of the Force One SUV wasn’t revealed during the launch. The automaker has now announced prices of the LX 4X4 variant of the Force One. The SUV is priced at 13.98 lakh rupees, ex-showroom Delhi. At that price level, the Force One LX 4X4 competes with the likes of the Tata Safari Storme 4X4 and the Mahindra XUV500 AWD.

It may be noted that the Force One LX 4X4 isn’t as well equipped as the Safari Storme and the XUV500, and this lack of equipment coupled to Force Motors’ weak dealership network, is likely to make the going uphill for the new variant of the SUV.

The Force One LX 4X4 is powered by a 2.2 liter-4 cylinder turbo diesel engine that outputs 140 Bhp of peak power and 320 Nm of peak torque. This engine has Daimler Benz origins and is manufactured by Force Motors under license from Daimler. A five speed manual gearbox is offered as standard with this engine.

ABS+EBD are standard fitments on the LX 4X4 variant. Glaringly, Airbags continue to be absent on the Force One range. The Force One SUV has Chinese origins – it is based on the Guangdong Foday Explorer III that is in turn based on the Ford Explorer.

Before introducing the Force One in India, Force Motors took the assistance of Lotus Engineering to fine tune the SUV’s ride and handling, while the Noise, Vibration and Harshness characteristics pf the SUV were worked upon by Daimler.


Jayprashanth Mohanram

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