Ford discontinues variants of Endeavour in India

Ford India has revised the line-up of its flagship vehicle, Endeavour in India. The American manufacturer has discontinued two variants from the line-up, and currently, only three variants will remain on sale. This the second time Ford has revised the variants of the Endeavour in India.

Ford Endeavour 5

The discontinued variants include 2.2 4X4 MT Trend and the 3.2 4X4 AT. Last year, Ford discontinued the base 2.2-litre 4X2 Trend variant. With the new line-up, there is no manual transmission variant offered by Ford. The 2.2-litre variant does not get 4X4, and the 3.2-litre model only gets 4X4.

The SUV retains the two variant line-up. The 2.2-litre engine is now offered with Trend and Titanium while the 3.2-litre variant only gets top-of-the-line Titanium variant.

Ford India has completed a year of sales in India. The second revision comes after the low volume sales of the SUV. Even though Ford has packaged the Endeavour very well, the sales remain below 500 units per month while the main rival, Fortuner is almost touching 2,000 units per month. The discontinued models will remove a few value for money variants like the 2.2 4X4 MT. Ford is also competing against the likes of Mitsubishi Pajero Sport and the Isuzu MU-X in the market.

The move could be due to the low demands of the variants. The discontinuation will help Ford to streamline the line-up and focus on best-selling ones. The Endeavour remains one of the best-packaged vehicles in the segment even with the revision of line-up.

Ford is testing the facelift of the Endeavour in the international markets. The new model will debut next year in India. Currently, Ford is testing the facelift of the EcoSport in India. The new model is scheduled to be launched in next few months. The new EcoSport has been spied testing with new SYNC 3 infotainment system among other new features.