Snapshot: Long waiting periods have been the biggest bane of the Ford EcoSport compact crossover, the single largest reason that is driving away a set of prospective buyers from the sub-4 meter Ford car. This said, another set of buyers – undeterred by the long waiting periods – continue to book the crossover. The waiting periods for the EcoSport could increase further as Ford India is unable to secure more supplies from suppliers.
Although the automaker has the factory and labour infrastructure ready to add another shift at its Maramalainagar manufacturing plant in Chennai, the lack of supply bandwidth is proving to be the biggest road block for boosting production of the EcoSport crossover. With more and more EcoSports hitting Indian roads, a new glut of prospective buyers – allured by the sight of the crossover on roads – are heading to Ford showrooms to book their cars.
This glut of bookings, combined with Ford India’s inability to add another shift of production immediately, means that the waiting times for the crossover are all set to increase to all new highs, to over 8 months on an average. As of now, Ford India is said to be struggling with even the second production shift for the EcoSport due to supply crunches. Apart from selling the made-in-India crossover domestically, Ford also exports EcoSports to international markets.
In the run up to the EcoSport’s launch in the second half of last year, Ford India projected a very confident face with its former managing director Mr Joginder Singh asserting that the automaker has enough production capacity to meet even a high demand for the crossover. Evidently, the actual scene on the ground is at odds with Mr Singh’s assertion. Apart from dealing with high waiting periods, prospective buyers of the crossover have also had to deal with increasing prices allied to lack of price protection and pared down equipment lists.
The EcoSport sold in India is available with three engine and two transmission options. The 1.5 liter diesel (90 Bhp-204 Nm) engined versions of the EcoSport are the biggest sales pullers. Ford also sells the EcoSport with a 1.5 liter Ti-VCT oetrol engine (108 Bhp-146 Nm) and a 1 liter EcoBoost turbo petrol (125 Bhp-170 Nm) motor. While all engines get a 5 speed manual gearbox as standard kit, the 1.5 liter Ti-VCT petrol motor gets a 6 speed dual clutch automatic gearbox as an option.
CarToq’s Video Review of the Ford EcoSport Diesel lined up for you,