The Ford EcoSport is a vehicle that has the potential to completely disrupt the pecking order of cars across segments. With 10 variants starting at a price point of Rs. 5.59 lakh and going up to Rs. 8.99 lakh, in one fell swoop it is offering customers of different segments of cars an alternative choice.
Will buyers of premium hatchbacks, compact sedans, mid-size sedans, MUVs and SUVs within this price range be swayed by the proposition that Ford EcoSport has to offer? Here’s a comparison of this latest urban SUV with a cross section of popular cars across different segments. Also read: Ford EcoSport road test and review: Sure-shot winner!
For Features of Ford EcoSport read: Ford EcoSport variants and features, fully loaded!
Spanner in the works for premium hatchbacks
The base price of the Ford EcoSport makes a compelling case for premium hatchback buyers to loosen up the purse strings a little more just to get a “compact SUV”. The Ford EcoSport actually directly appeals to this segment, because in terms of overall interior space, it is pretty much in premium hatchback territory with just that little extra to offer.
Look at the prices. At Rs. 5.59 lakh for the base 1.5 petrol Ford EcoSport Ambiente variant, it goes after buyers of premium petrol hatchbacks. The Maruti Swift ZXI, one of the more popular premium hatches, is priced at Rs. 5.77 lakh. The mid-variant Hyundai i20 1.2 Sportz is priced at Rs. 5.95 lakh, while the top-end Hyundai i20 Asta is at Rs. 6.40 lakh. Add another Rs. 10,000 and you can pick up the mid-variant Ford EcoSport Trend at that price. On the diesel front, you have the Maruti Swift ZDI priced at Rs. 6.88 lakh, while you could get an entry-level Ford EcoSport for about Rs. 20,000 less than the Swift.
Edging compact sedans off-track
If you were looking at a compact-sedan just for that slightly larger boot space or that premium image that a compact sedan offers, the Ford EcoSport is here to disrupt that too. An SUV, in India, is seen as even more premium than a sedan, at least a compact sedan. Again the Ford EcoSport makes a compelling case for itself.
At a price point of Rs. 6.5 lakh up to Rs. 7.5 lakh for petrol and Rs. 6.7 lakh up to Rs. 7.6 lakh for diesel, you get four Ford EcoSport variants playing in the middle of this segment. The Ambiente and Trend variants of the petrol Ford EcoSport compete with the Honda Amaze VX petrol and Maruti Dzire ZXI petrol. The Ambiente and Trend variants of the Ford EcoSport diesel compete with the Chevrolet Sail LT, Maruti Dzire ZDI and Honda Amaze diesels, all popular cars!
Luring buyers of popular budget MUVs
Go a little higher up the price ladder and you have the top-end Titanium Ford EcoSport variants in petrol and diesel throwing up a nice value proposition with their features, pitting themselves against popular MUVs like the Maruti Ertiga mid and top-end variants and the Mahindra Xylo entry variants, as well as the top-end Mahindra Quanto compact MUV.
At a price point of Rs. 7.5 lakh to Rs. 8.3 lakh for petrol and Rs. 8.62 lakh to Rs. 8.99 lakh for diesel, the Ford EcoSport goes after the Maruti Ertiga ZXI on one hand, and the Maruti Ertiga ZDI (priced at Rs. 8.71 lakh) on the other. While in the lower price segments, some of the cars may have an advantage in terms of features offered, the Titanium variants hold their own against most competitors.
Power and convenience hooks targeted at mid-size sedan buyers
And then there are mid-size sedan owners and buyers who would probably look at the Ford EcoSport for its power and convenience features. The 1-litre Ford EcoSport EcoBoost Titanium and Titanium Plus offer one of the highest power figures in that price segment (at 123 bhp). Look at the Honda City (118 bhp) and Hyundai Verna 1.6 (122 bhp) and you’ll see it does make a compelling case again.
Add to that the convenience of an automatic transmission – a six-speed dual-clutch automatic – in the 1.5 Titanium petrol variant priced at Rs. 8.45 lakh and it can even pull a buyer of a Skoda Rapid mid-variant automatic or Honda City automatic away. On the diesel front, the EcoSport may not have a power advantage, but it does hold a price and features advantage against mid-size diesel sedans such as the Fiat Linea, Hyundai Verna (base diesel variant), Nissan Sunny and even the Volkswagen Vento!
Also read: Ford EcoSport vs Renault Duster features and specifications compared
Ford EcoSport leaves Duster in a cloud of dust
That brings us to a comparison with compact SUVs. There is no competition. Period. The Renault Duster is simply over-priced in comparison to the Ford EcoSport, by between Rs. 2 lakh to nearly Rs. 3 lakh at the top-end when you compare them variant for variant. The Ford EcoSport only loses out on a space advantage, but for everything else, it holds its own. Also see: Renault Duster vs Ford EcoSport video comparison
See infographic for the choices out there! Watch: Ford EcoSport VIDEO review