Ford India's facelifted Figo hatchback sees a price hike and drop at the same time

Yes, this is actually happening. Ford India has increased prices of certain variants of the facelifted Figo hatchback, and cut prices of certain variants. The recently launched facelifted Ford Figo hatchback now starts from Rs. 5.23 lakhs, an increase of Rs. 8,000 while the top-end Titanium trims of the car have seen a price drop of Rs. 39,000. While the price increase has been on the Ambiente variant across both petrol and diesel options – the base trim of the car – the price drop has been across both the Titanium (mid) and Titanium Blu (top-end) trims.

Notably, the mid and top end variants bring in most sales for car makers across the board, with the base trim priced attractively to bring people to the showrooms, and then opt for higher variants. This effectively means that the Figo Facelift has actually seen a solid price drop across both petrol and diesel engined models. Here is the full list of revised prices.

Variant	New prices	Old prices	Change
1.2P Ambiente MT	Rs 5.23 lakh	Rs 5.15 lakh	+ Rs 8,000
1.2P Titanium MT	Rs 6.00 lakh	Rs 6.39 lakh	– Rs 39,000
1.2P Titanium Blu	Rs 6.65 lakh	Rs 6.94 lakh	– Rs 29,000
1.5D Ambiente MT	Rs 6.13 lakh	Rs 5.95 lakh	+ Rs 18,000
1.5D Titanium MT	Rs 6.90 lakh	Rs 7.19 lakh	– Rs 29,000
1.5D Titanium Blu	Rs 7.55 lakh	Rs 7.74 lakh	– Rs 19,000
1.5P Titanium AT	Rs 7.70 lakh	Rs 8.09 lakh	– Rs 39,000

The Ford Figo’s facelift gave the car mild stylistic revisions on the outside, and new features on the inside. Under the hood, the car gained a new 1.2 liter-3 cylinder Dragon petrol engine with 95 Bhp-120 Nm outputs and a new 5 speed manual gearbox paired to this engine. The 1.5 liter TDCI turbocharged diesel engine with 98.6 Bhp-215 Nm and the 5 speed manual gearbox has been carried over unchanged. The Figo has also gained a new 1.5 liter-3 cylinder Dragon petrol engine with 123 Bhp-150 Nm, and a 6 speed torque converter automatic gearbox. This combination is available on the Titanium variant, which has also seen the biggest price drop.

At the revised price levels, the Ford Figo offers great value for money, especially the petrol variants. A lot of hatchback buyers are now opting for petrol powered hatchbacks, and the latest price cut on the Figo should help Ford push more hatchbacks out. Sales of the Figo Facelift in March 2019 were pretty poor, at just 691 units. The American automaker will be hoping that the price drop will make things much better for the rest of the year. The Figo rivals the likes of the Maruti Swift and the Hyundai Grand i10.