Ford hits Tinder button for Figo Facelift launch

Ford is all set to launch the facelift of Figo hatchback in India. Prior to its launch Ford is now organizing a new contest in association with the popular dating app Tinder. Winners of the contest will get an all-expense paid date night and feature in a video with the new Ford Figo. Ford will officially launch the new Ford Figo on 15th March.

Ford Figo was first launched in India in 2010, and the car that’s on sale currently is the second generation model . It was voted Indian Car of The Year in 2011 and has been one of the most awarded cars ever. With more than 3,20,000 units sold over the years, the Figo has been among the best selling product for Ford.

Coming back to the contest, With many segment-best features, best-in-class safety, and matchless power, the New Figo promises to be a perfect match, inviting people to swipe right on Tinder. The selection of Figo as a fun-to-drive companion on the platform will trigger a conversation.

The lucky users who match with the New Figo will then be invited for all expense paid date night post its India launch on March 15. The date night with New Figo promises to be as exciting as the hot hatch and will involve all expense paid trip, drive experience with other lucky contestants and a chance to feature in the social video.

Rahul Gautam, vice president, marketing Ford India said,

The New Figo is made for those who don’t follow the crowd and are smart to make their own choices. Our association with Tinder not only communicates what Figo stands for but also reach the target audience in most effective, fun and engaging manner.

The new updated Figo will get a fresh face with a new front grille, which is similar to the Ford Freestyle and the recently updated Aspire. There will be a new bumper with new fog lamps with chrome insert. It is expected to look more premium than the current version.

It will also get bigger and better-looking 15-inch alloy wheels. The main difference will be the engine on offer. It will get the Dragon 1.2-litre, three-cylinder petrol engine that debuted with Freestyle in the Indian market. It generates a maximum of 96 PS and a peak torque of 120 Nm.

The petrol engine comes mated to a 5-speed manual transmission.  The diesel variants of the upcoming Figo will continue to use the 1.5-litre turbocharged diesel engine that generates a maximum of 100 PS and a peak torque of 215 Nm. It gets a 6-speed manual transmission. It will also get a 6-speed torque converter automatic unit with a 1.5L petrol engine. Just like the Aspire sedan, Ford is might launch a CNG equipped version of Figo and Ford might also launch a sportier ‘S’ version with stiffer suspension later.