After the launch of the EcoSport last year, the Ford Figo – previously the best selling car in Ford India’s portfolio – has been facing rough weather at the hustings. The car, which once managed a steady monthly average of around 4,000 units has fallen to well under 2,000 units. This fall in sales has seen Ford India taking corrective action and the car gets a mild refresh to make it more attractive to festive season car shoppers.
In terms of changes, the 2014 Figo hatchback gets the following new features,
- Alloy wheels with smoked finish
- Wing mirrors mounted turn indicators
- Foglight bezels
- Chromed fender badge
- Cyber blue trim for the center console, door trims and seat fabric
In terms of engines and transmissions, the 2014 Figo remains unchanged. The petrol powered model uses a 1.2 liter-4 cylinder engine that’s good for 70 Bhp-102 Nm while the turbo diesel engined Figo retains the 1.4 liter motor that outputs 69 Bhp-160 Nm. Five speed manual transmissions are standard on both engine options. The petrol powered 2014 Figo starts at 3.87 lakh rupees, while the diesel powered model starts from 4.83 lakh rupees, ex-showroom Delhi.
The Figo hatchback sits in the B+ segment hatchback space in India. The car is priced and designed to appeal to buyers who seek value, space and the typical Ford fun-to-drive factor. A stiff chassis, taut suspension and a responsive turbo diesel engine ensure that the Figo Diesel is one of the best driver’s cars available for under 6 lakh rupees. Competitors to the Figo include the likes of the Maruti Suzuki Swift and the Nissan Micra.
The Ford Figo received an upgrade in 2012 and the latest refresh comes exactly 2 years after the last facelift. The car will be replaced by a new model next year, which has already gone on sale in Brazil. The 2015 Figo hatchback will roll out from Ford India’s upcoming Sanand factory in Gujarat. The new hatchback – which like the current Figo uses a tweaked old-generation platform of the Fiesta – will also spawn a sub-4 meter compact sedan.