The immense value that the Ford Figo provides at the price points it sells at can be clearly seen in the way this hatchback has worked wonders for Ford India. The Figo continues to sell in strong numbers, with 8,926 cars being sold in March.
The Figo has even managed to beat sales of the Nano and Santro, when taken together with smaller hatchbacks. It takes second spot among premium hatches and fifth overall among all hatchbacks. The success of the Figo has been its value-for-money pricing when compared to other hatches in its size segment. It is the cheapest among all premium hatchbacks. Suggested read: Ford Figo road test
The Maruti Swift, however, continues to dominate showing what a robust product it is, managing to hold its own against newer competition. Of course, the equity associated with the Maruti brand and the service backing obviously play a large part in the car’s sales too.
The premium hatchback buyer does place a lot of emphasis on equipment and image too. This can be seen in the i20’s numbers for March, selling 7,655 cars. Again a good mix from Hyundai of engine choices and trim levels helps cater to various budgets and needs of i20 buyers.
Volkswagen has had a good run in March, with Polo numbers creeping up to 3,881, overtaking Chevrolet’s Beat which has declined slightly month on month. While the Beat continues to be a great value-for-money hatchback, the incentive of free maintenance for three years has done well to keep sales up. However, news of a diesel Beat around the corner has probably led a few potential buyers to defer their purchase decisions.
Fiat’s Punto continues to sell purely on the strength of the product, because service network and backing from Tata has not been to the liking of many Fiat customers. Nissan has been holding steady at about 2,000 Micras a month, given its premium pricing and smaller service network.
The Chevrolet U-Va continues to do miniscule numbers despite General Motors not promoting or pushing the car in anyway. It’s been selling between 100 and 200 cars every month. However, the Honda Jazz is a bit of a bugbear for the company. It has almost completely been priced out of the market despite being a very capable product. Sales have dropped significantly for the Jazz in March.
With a new Swift expected in the next couple of months and a diesel Beat coming soon, there could be some spot exchanges in the sales charts next month.
March 2011 sales – Premium Hatchbacks
Source: Team-BHP, Industry Data