Ford has released a new TVC as a part of their latest campaigns – Discover the More in You. This is the final TVC of the series, which earlier saw the Endeavour TVC and EcoSport TVC. In the latest advertisement, the brand gives a message for child safety and it gets the title – The Decision.
In the TVC, a young woman announces her decision about adopting a child while driving the car. Her father asks her to stop on the way and gets a child seat to welcome the new family member. The family can be seen celebrating at the end.
said Rahul Gautam, vice president, marketing, Ford India said,
“Our latest campaign – Discover the More in You – draws from experiences of our customers for whom the situations in Ford UVs lead to self-discovery, making them choose what’s right. While our campaign continues to encourage viewers to make the right decisions, the third TVC is also a celebration of the changing face of Indian consumers who are confident, optimistic and believe in driving the change they want to see in the society.”
the Ford Freestyle is a crossover version based on the Figo hatchback. It is the smallest vehicle in Ford’s utility vehicle range in India and is a popular car in the market. The Ford Freestyle offers a rugged exterior and crossover-inspired look, which makes it quite popular in the market. Earlier, it became the best-selling crossover-hatchback in the Indian market too. However, in recent months, the sales figure of the hatchback have become weaker. It takes on the likes of Volkswagen Cross Polo and Toyota Etios Liva.
The Freestyle offers a more impactful look on the roads and it also measures longer and wider than the Figo hatchback. The Freestyle comes powered by both petrol and diesel engine options. The engine options are similar to the Figo. There is a 1.2-litre 3-cylinder petrol engine available with the car that generates a maximum power of 96 PS and peak torque fo 120 Nm. It gets a 5-speed manual transmission as standard. The diesel variants of the car are powered by a 1.5-litre turbocharged unit that generates a maximum power of 100 PS and peak torque of 215 Nm. It also offers a 5-speed transmission as standard. The Freestyle does not offer an automatic transmission like the Figo and the Aspire.
Talking about the features, the Ford Freestyle gets a 6.5-inch SYNC3 touchscreen infotainment system with the Android Auto and Apple CarPlay integration. Other features include automatic HVAC, ABS+EBD, ISOFIX hooks for a child seat, rear parking sensors, four airbags, and higher ground clearance than the Figo.