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Ford signals India comeback by trademarking new Endeavour, posting new jobs

all new ford endeavour suv

A piece of good news for all the Ford India enthusiasts in this country: it has been reported that Ford India is planning a strategic move, hinting at a remarkable comeback. Recent developments leading us to believe in this comeback include the cancellation of the Chennai plant sale with the JSW Group and the filing of a design patent for the new-generation Endeavour SUV. Additionally, the company has posted several new job listings covering crucial roles. All these points combined hint at a potential comeback of the popular American automaker in India after it ceased production back in September 2021.

Ford signals India comeback by trademarking new Endeavour, posting new jobs

Trademarking Endeavour

First off, let’s talk about Ford’s filing of a design patent for the Endeavour SUV. Recently, it has been reported that Ford India has filed a patent for the new-gen model in India, which was introduced globally in 2022. The Endeavour, also known as the Ford Everest in a few international markets, was the closest competitor that the mighty Toyota Fortuner has in India. On top of this recent patent filing, the cancellation of Ford’s initial plan to sell its Chennai plant also hints at the company’s commitment to manufacturing and assembling vehicles locally.

New Job Openings posted by Ford India

What has also led us to believe in the story of a possible comeback of Ford India is that it has actively initiated recruitment efforts. The company has posted a number of job listings on various social media platforms. The positions advertised cover essential domains, highlighting Ford’s intent to build a new team for its renewed operations.

Ford signals India comeback by trademarking new Endeavour, posting new jobs

Job openings at the moment for Ford India include roles such as Senior Engineer – PD (Body Exterior). The role involves underlining the company’s focus on developing automobiles that align with market demands. Additionally, the company is also in search of an ADAS Feature Owner. This job role posting suggests that Ford India is planning to incorporate cutting-edge Advanced Driver-Assistance Systems (ADAS) technology in its products.

Other job postings by Ford India include Manufacturing Digital Transformation Integration Architect Manager. This role highlights Ford’s effort to modernize manufacturing processes in the era of Industry 4.0. Lastly, the posting for an AEM Author/Developer shows that Ford’s aim is to enhance its digital presence and customer experience, with a focus on platforms like Adobe Experience Manager (AEM).

Details of the New Ford Endeavour

Ford signals India comeback by trademarking new Endeavour, posting new jobs

Now coming to the first product that the company is aiming to offer in India after its comeback, it is the Ford Endeavour (Everest). The internationally available Ford Endeavour (Everest) boasts a more rugged profile with new larger LED headlamps, C-shaped DRLs, and a refreshed front and rear design.

The new-generation Ford Endeavour will also come with larger 21-inch alloy wheels, making it one of the only SUVs to feature such massive alloy wheels from the factory. On the inside, the SUV offers premium features, including a large 12-inch portrait touchscreen, a digital instrument screen of up to 12.4 inches, and a redesigned 3-spoke leather-wrapped steering wheel.

Ford signals India comeback by trademarking new Endeavour, posting new jobs

The upcoming Ford Endeavour will also come with a host of technological advancements, including wireless Android Auto and Apple CarPlay, wireless phone charging, USB charging, and a 360° camera. Safety features are abundant, with a blind spot information system, autonomous emergency braking, forward collision warning, lane-keeping system, and active park assist.

Drivetrain options

Ford signals India comeback by trademarking new Endeavour, posting new jobs

Coming to the potential drivetrains that the new Ford Endeavour could be offered within India: a 2.0-litre single-turbo engine, which makes 170 PS and 405 Nm. The other option is a 2.0-litre Bi-turbo diesel engine, which makes around 210 PS and 500 Nm of torque. Both engines will come mated to automatic transmissions, offering up to 6 drive modes depending on the variant, with 4×2 and 4×4 most likely becoming available options.

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