Ford has changed its strategy for the Indian market. After the joint venture with Mahindra did not work out, Ford is now planning to bring a slew of all-new cars to the Indian market. While Ford is yet to officially announce the launch of any of the new models in the Indian market, the American manufacturer is likely to launch a slew of SUVs and other cars in the market. Ford even plans to launch the F-150 Raptor but before that, a new mid-size SUV to take on the likes of Tata Harrier and Jeep Compass will be launched.
According to T-BHP, Ford will soon launch the all-new Ford Territory in the Indian market. The car is already on sale in the South Asian markets, including the Phillipines. It is priced at around Rs 18 lakh in that market and is likely to get a similar price tag for the Indian market. The information comes from Annibaddh, who went to a Ford dealership to test drive the EcoSport. The service centre assistant gave them the information that the Territory will be launched in the next few months.
The new Territory will bridge the gap between the EcoSport and the Endeavour, which is too wide at the moment. With the new launch, Ford will be able to target a new audience. The Territory will take on the likes of Jeep Compass, higher variants of the vehicles like Tata Harrier. The all-new Ford Territory will also take on the likes of the upcoming Mahindra XUV500, Hyundai Tucson and similar vehicles in the market.
Ford only offers a 1.5-litre EcoBoost turbo-petrol engine with the Territory in the Philippines market. The engine only gets a CVT automatic transmission. It generates a maximum power of 141 Bhp between 4,500 and 5,200 rpm and a peak torque of 225 Nm between 1,500 and 4,000 rpm. It is only FWD and there is no option for an AWD or 4X4 system. Ford may offer completely different engine options for the Indian market according to the demand and needs of the market.
The 2021 Territory is a mid-size vehicle and it offers ample space inside. Dimension-wise, it is of decent size. The car has a length of 4,856mm, a width of 1,898mm and 1,714mm. There is a 420-litre boot that can be increased to 1,000 litres by folding the rear seats.
The Ford Territory is well-equipped when it comes to the feature’s list. Even the entry-level version comes with a panoramic sunroof, perforated leather seats, rearview mirror with auto-dim, high-mount USB port, 10-inch touchscreen system with smartphone connectivity, electronic parking brake, tyre pressure monitoring system, hill launch assist, ABS, EBD, traction control system, cruise control and much more.
Ford is likely to work on the feature’s list and omit a few features to ensure that the Indian-spec model is priced attractively. Since price is one of the most important factors in the success of a vehicle in India, we may get to see a stripped-down version of the international-spec Territory.