Mahindra is all locked and loaded to unleash a launching spree on India. Looking at the company’s strategy, it is expected that Mahindra will have an offering to cater to the needs of every SUV buyer in the Indian market.
The four most pivotal launches in India will be the Mini Xylo, Korando, Rexton and the W201.
With the launch of the mini Xylo, Mahindra will reap excise duty rebates similar to small cars since the Xylo will be roughly 4 meters in length. At present, the only small SUV (under 4 metres) is the not-so-popular Premier Rio, which is based on the Chinese Zoyte and will pose little threat to the Xylo owing to its brand value. The Premier Rio is priced in the range of Rs. 5.25 lakh-Rs. 5.95 lakh (ex-showroom, Pune) and the mini-Xylo is expected to be priced aggressively as well.
There are speculations that Mahindra is developing a 1.5-litre common rail direct-injection diesel engine for the mini Xylo which will satisfy the government’s definition of a small diesel car. It is still not clear if the mini Xylo will have five seats or 7 (2 jump seats at the back). Also, we can be sure that the final name of the vehicle will be different – but it would end with an ‘o’, like in other Mahindra vehicles. Related: Mahindra Mini Xylo spotted again
Mahindra will bring the Ssangyong Korando C to India. Publicity photos of the Korands show a well-proportioned SUV. The vehicle has regular crossover looks, and we can be sure that quality would be at least a couple of notches higher than what we are used to from the company. The Koranco C appears expected to be launched by 2011-end.
Equipped with a 2.0L turbo diesel engine, the Ssangyong Korando C produces 175PS of power. Ssangyong has fitted out its do-or-die model with ABS, EBD, and a host of other goodies. The Korando also comes strapped with 6 airbags as standard, giving the car a 5-star Euro NCAP rating. It will be available in two-wheel and four-wheel drive variants. Related: New Ssangyong Korando SUV unveiled
The Rexton is a Sports Utility Vehicle (SUV) from Ssangyong and was first launched in second half of 2001. The 2010 Rexton is the fourth generation version with good on-road performance, decent off-road capabilities and easy maneuverability. It features a catalyzed diesel particulate filter and VGT (Variable Geometric Turbine) turbo charger.
This reduces the carbon emission making Rexton earn a low-emission vehicle. The new generation Rexton boasts of features like, tyre pressure monitoring system, Enhanced Parking Brake Technology, Electronic Toll Collection System and a forward collision warning and avoidance system.
Rexton is powered by a 2.7 litre turbo diesel engine that churns out 183 hp of maximum power and 402 Nm of maximum torque. The engine is mated to a 5-speed manual gear box. A 5-speed automatic is also available.
It can hit the 100 kmph mark in 11.6 seconds and can achieve a top speed of 181 kmph. Standard features include Four-wheel (4WD) and disc brakes in all the 4 wheels. The Rexton is sold at EUR 39990 (Rs. 23.88 lakhs) in European markets. We expect Ssangyong Rexton to hit Indian shores by 2011 end at a price range of Rs.25-26 lakh. Related: Mahindra to bring Ssanyong Rexton to India in 2011
The W201 has been spotted testing innumerable times and we have already discussed the vehicle in grave detail. Now, it is expected that Mahindra will launch only a front-wheel-drive version of the SUV and the all-wheel-drive version will likely follow suit. This could also mean that the base front-wheel drive W201 could be priced at as low as Rs. 11.5 lakh.
The W201 will be powered by a 2.2 litre m-Hawk engine producing around 138 bhp, which will be mated to a 5-speed manual transmission. Justifying its SUV tag, the Mahindra W201 all-wheel-drive will feature a Borg-Warner on-demand 4×4 system that will give it moderate off-roading ability. The vehicle’s testing has reached its final stages and it is expected to hit showrooms before Diwali. Related: Scoop- Mahindra W201 to be initially launched as front wheel drive only
The Indian premium SUV market is currently dominated by the Toyota Fortuner, Ford Endeavour, Mitsubishi Pajero, Outlander, Nissan X-Trail, Honda CR-V could now face serious competition with Mahindra doling out a whole battalion of SUV’s. Also read: Mahindra upcoming launches