Harley-Davidson’s ‘Battle of the Kings’ bike build-off competition comes to India

Harley-Davidson’s Battle of the Kings, which is a custom build off competition that takes place in many international markets, has been finally introduced in India. As part of this customization competition, the staff-members of Harley-Davidson dealerships attempt to come up with some really beautiful and tasteful custom motorcycles based on the existing Harleys. The 2018 edition of this competition will witness a participation by as many as 10 Indian dealerships from different states across the country.

As per competition rules, the custom motorcycles should be built with a budget of Rs 5 lakh. These mod-jobs will be based on the Harley-Davidson Street 750 and the Harley-Davidson Street Bob. These custom motorcycles will be required to reflect the theme – 115 years of Harley-Davidson. In words of the iconic American motorcycle manufacturer, this competition is “the ultimate expression of freedom and creativity.” The custom motorcycles from all the dealerships will be subjected to an online public voting process that has already started from 23rd July. The voters can select their favourite custom Harley-Davidson motorcycle at The company will announce the winner of this competition on the basis of the votes garnered by the participating motorcycles.

Globally, this contest involves as many as 250 authorized Harley-Davidson owners from across the world. The custom motorcycles built by these dealerships will compete against each other for the winning title. A panel of judges will choose a finalist from every region. These finalists will showcase their custom motorcycles at the EICMA 2018 motorcycle show in Milan, Italy. The ultimate winner of this competition will be announced at EICMA 2018.

Speaking on the debut of Battle of the Kings in India, Peter MacKenzie, Managing Director of Harley-Davidson India said, “The theme of the Battle of the Kings 2018 edition reflects 115 years of Harley-Davidson. Showcasing the talent and enthusiasm of the dealership staff, the contest also demonstrates the brand’s ideals of individuality, freedom and expression while providing inspiration for our customers.”

In India, the Harley-Davidson Street 750 has an ex-showroom price of Rs 5.25 lakh. On the other hand, the Harley-Davidson Street Rod, which is a derivative of Street 750, has an ex-showroom price of Rs 5.86 lakh.