As Head of Growth and Content Strategy, Babychen Mathew holds a pivotal role at Cartoq.com, focused on traffic and user acquisition. With a deep-rooted media experience stretching over three decades, Babychen marries traditional automobile journalism with the digital age's nuances. His proficiency extends from SEO and social media marketing to hands-on website content management. Furthermore, he has a knack for digital user experience (UX) and possesses keen insights into website monetization strategies. Working closely with Vikas and the editorial team, Babychen's multifaceted expertise ensures Cartoq.com remains a go-to destination for automotive enthusiasts while growing Cartoq’s digital footprint steadily over the years.