Automobile manufacturer, Hindustan Motors will launch a modern avatar of their iconic Ambassador model with contemporary features, next year. The new Ambassador will likely be priced starting as low as Rs. 3.5 lakh.

Hindustan Motors managing director Prakash Jha was quoted in The Telegraph as saying that the new Ambassador will be launched on a new platform with many technical changes. And that the launch will be in April-June period next year.

2011 ambassador front
Photo: The new Ambassador will come in both hatchback and sedan body types

The re launched Ambassador would be of high interest to car lovers across the country, given the tremendous history behind this car. It would be interesting to understand how HM is planning to introduce a more contemporary version of the car.

Here are some details about the new Ambassador that you can expect.


The new Ambassador will come in both hatchback and sedan body types. The hatchback will be priced in the Rs. 3.5 lakh to Rs. 4 lakh range according to a company spokesperson. While there has been no official confirmation about the prices of the upcoming sedan, we expect the price to be in the Rs. 5 lakh to 7 lakh range. At present, HM sells the BS-IV complaint, petrol variant of the Ambassador Grand at Rs. 4.87 lakh (ex-showroom, Delhi).

New design

Hindustan Motors has roped in Onio Design Pvt Ltd for doing the initial design and research for the retro car. Onio has been working on the new Ambassador design since last February. “We will maintain Ambassador’s heritage look and iconic features,” Sandhya Pande, head, Vehicles Strategies & Development, was quoted as saying.

Earlier, CarToq had reported about the possibility of a new Ambassador in March 2011. The new Ambassador will shed the traditional sloping bonnet for an aerodynamically chiseled hood. The boot will also feature integrated tail lamps and the car will sport alloy wheels.


The Ambassador hatchback will be powered by a 1.5 litre compliant engine while the Ambassador sedan will be powered by a 1.8 litre engine. The common rail diesel engines for the new Ambassador will be sourced from Europe.

The upcoming Ambassador sedan will come with features such as leather seats, a new retro-looking dashboard, Bluetooth and other gizmos. Safety features including ABS (anti-lock braking system) and EBD (electronic brake distribution) will be offered as optional.

Present Ambassador to get BS-IV engines

The company is planning to install a BS-IV compliant engine in the present Ambassador model by the end of this fiscal year (March 2012). The entry-level sedan will offer C-segment luxury features like leather seats, a new retro-looking dashboard, Bluetooth and other gizmos. Safety features like ABS (anti-lock braking system) and EBD (electronic brake distribution) will be optional.

The once undisputed king of Indian roads will be back in a new avatar! But will the new Ambassador satisfy the requirements of the present day buyers?


  1. its nice to hear the amby is coming back hope fully it will have all the latest features which incl all safety features and a modern looks from outside as well as modern interiors with latest technology mpfi petrol and crdi euro4 engines with gr8 mileage and low maintanance and not to foget we need a better ASS and resale value like that of Maruti and hyundai cars.all the best hinduatan motors.

  2. Welcome Back!

    Rmbrd my childhood, all those long rides, going to school, tutions in it. Memories to be cherished. Ambassador is something different, a class apart from others, much like Royal Enfield. Most of all, It makes me realize now, how much I miss my Father. Used to have really great time in it. Can never forget that. Hope I get to ride in one soon.

  3. too late! most of us(indians) lost faith in HM. u guys don’t have passion and u don’t experiment like foreign auto makers. u like to live under someone’s shadow! not even single indian manufacturer dares to produce a v6 or v8 engine till date. just anouncing that you’l provide features like abs, airbags, bluetooth does’nt turn buyers towards you. get some inspiration and produce some quality produ

  4. Oh I so want the good old ambi to do well…its the most comfy car to travel in…I hope this works for them..

  5. please do make it look really classic retro and not a mish mash as before. Also, the driving comfort also needs attention! You can have a sure winner, will be interested to work on this too..

  6. You r very right Santosh, now let’s see if HM can do anything…
    I hope anyone frm design team or management of HM will read ur comment

Comments are closed.