HM Ambassador price cut: Rs 10-14,000

The good old Amby will now cost less – much less than you thought. Following up on the Centre’s economic stimulus package, Hindustan Motors has come up with a price reduction on its Ambassador models.

The new decision comes close on the heels of the company’s announcement that a price revision was being effected for Mitsubishi vehicles soon after the excise duty reductions were announced. It may be recalled that the Manmohan Singh government at the Centre had made public its stimulus package a couple of days ago.

A four per cent reduction in Cenvat has come about as the prop for Hindustan Motors to make a price reduction announcement. As per the new decision, Hindustan Motors will pass on the benefit of the duty cut to the customers.

Thic could mean that Ambassador prices would start their downward journey in a matter of a day. The price cuts are expected to be in the range of Rs 10,000 to 14,500, depending on the model, the company has said. According to company top brass, Hindustan Motors has in fact responded to the government’s move by passing on the benefit from the excise duty cut to its customers. This, the company expects, will certainly help in increasing demand for its entire product portfolio.

The Ambassador, once upon a time a favorite model for India’s population, is currently available in models, such as 1.5L, 1.8L and 2. L options. They are available in the market in petrol, diesel, CNG and LPG variants. Once known as India’s favorite aiming taxi companies and tour operators, the car used to be a major presence on Indian roads. Till recently as 2004, Ambassador was also the choice for all Indian government purchases, but that phase too got over when demand plummeted. With more models, domestic and foreign, arriving on the scene, the Ambassador just went out of fashion.