Honda 2Wheelers India recently announced that it’s prepping up for the upcoming BS6 emission norms that will come into effect from 2020. Also, revealing a highlight of its future roadmap, the company announced that it will launch an all-new model along with as many as 18 upgraded versions of its current models. It also plans to expand its network to as many as 6,000 touchpoints. As for the all-new upcoming Honda motorcycle, it’s highly likely to be a 350cc or above model to rival the Royal Enfield motorcycles. There have also been many rumors of the Rebel 300 being India-bound.
This new motorcycle will be launched by the end of this year. It will be positioned above the Honda CBR250R and will become the costliest mainstream motorcycle in the company’s large product portfolio. Honda 2Wheelers has hinted on many occasions that it plans to challenge the dominance of the Royal Enfield motorcycles. It may be noted here that the popularity of the 300cc & above segment has been on a rise. The Duke 390 and the RC390 have already garnered a huge fan following and the upcoming BMW G310R and the G310 GS look all set to impress the bike buying lot. Moreover, even the Bajaj Dominar 400 and the TVS Apache RR310 enjoy a dedicated set of followers. Hence, it becomes really important for Honda 2Wheelers to come up with a bigger-than-CBR250R motorcycle for this segment.
In an interview , Minoru Kato, president and CEO, Honda Motorcycle and Scooter India (HMSI) said , “There are products in 110cc, 125cc and 150cc and in higher segments like 350cc or 500cc which are also growing in the Indian market and the company will play a role in each category”. He also added, “The market in that category is also growing, thanks to Royal Enfield. So we have some intention to produce such products in the future. But, the cost competitiveness to compete with the prices of Royal Enfield is a big challenge for us”. Kato has also said that Honda is doing a feasibility study on the 350cc and 500cc motorcycles for the Indian market.
Honda 2Wheelers India currently has a manufacturing capacity of 64 lakh units per annum, out of which only 61 lakh units per annum is being utilized. However, the company is planning to make an investment of Rs 800 crore to achieve a double-digit growth for the third consecutive year.
via Business Lineƒ