Citing low profitability and average sales, Honda Cars India pulled the 8th generation Accord D-Segment luxury sedan off the market last year even as the world got a new, 9th generation model. Ever since, Honda’s strategy in India has revolved around the mass market segment, where cars such as the Amaze and City sedans have done quite well. Honda’s upcoming launches such as the Jazz and the Mobilio will also target the sub-10 lakh rupee segment.
Honda’s only real premium offering priced north of 20 lakh rupees is the CR-V crossover. In 2015 though, things could be slightly different, what with Honda said to be considering a relaunch of the ninth-generation Accord here. The 9th and current generation Accord sedan made its debut in 2012, at the Detroit Motor Show, going on sale later that year. The time then, is ripe for a mid life makeover by the end of next year considering the fact that Honda follows a five year life cycle for the Accord.
For the Indian market though, which has been getting new Honda cars much later than global markets, except the ones developed specifically for the Indian market, the facelifted, 9th generation Accord isn’t a likely bet. Instead, expect Honda to sell the pre-facelift version of the car here. Internationally, the car is available with petrol, petrol hybrid and turbo diesel engine options. For India, the 2.4 liter-4 Cylinder i-VTEC petrol engine is expected to be standard fare on the 2014 Accord.
This engine outputs 185 Bhp-250 Nm, and comes with two transmission options – a 6 speed manual and a CVT automatic. Honda is expected to assemble the 9th generation Accord at its Greater Noida factory through the CKD kit route. It remains to be seen if Honda introduces a turbo diesel engine in the 9th generation Accord said to be sold here next year. Doing so will give the company a big boost in the D-Segment sedan market here, which swears by its oil burners.