Japanese two wheeler giant Honda is facing its biggest sales slowdown in India, ever. The two wheeler major has just launched a dual tone, limited edition version of the popular Activa 5G automatic scooter to boost sales. The Activa’s sales have dropped majorly in the past few months, and April 2019 saw the scooter slump to worst ever sales drop. Honda will be hoping that the new paint schemes and the cosmetic makeover effected on the Activa 5G will make it more attractive for buyers, and move more scooters out of showroom floors. The Honda Activa 5G will be available in two dual tone colours: Pearl Precious white with Matte Selene Silver and Strontium Silver Metallic with Pearl Igenous Black. The scooter is priced at Rs. 55,032, ex-showroom Delhi.
Mr Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said
Customer conviction has made Honda India’s Most trusted 2Wheeler brand. Celebrating the legacy of India’s Top Selling model – Activa , Honda is now taking the excitement to another level. We are pleased to announce a surprise for our customers with the launch of premium style Limited Edition Activa 5G.
Apart from the dual tone paint scheme, the Activa 5G Limited Edition gets the following refreshed bits: matte black rims, chrome muffler cover, completely blacked out engine, contrast coloured grab rail, inner interior cover and seat. Mechanically, India’s best selling automatic scooter is unchanged. It’s powered by a 110cc, four stroke engine that produces 8 Bhp of peak power and 9 Nm of peak torque. The engine is paired with a CVT automatic gearbox that gives the Activa its legendary appeal of convenience and smoothness. The scooter is bought both by men and women in India, and is famed for its reliability, low maintenance costs, good fuel efficiency and sturdy build quality.
In fact, the Activa was Honda’s first two wheeler in the Indian market when it launched independent operations way back in 2001. Over the years, the Honda Activa has also been the automaker’s biggest selling vehicle across categories. In fact, the Activa can be credited with single handedly growing the automatic scooter segment by leaps and bounds. Now though, sales are sagging thanks to an overall slowdown in the Indian economy. Meanwhile, Honda has already begun work on the 6th generation Activa, which will be known as the 6G model. The Activa 6G will make its debut next year, and will be Bharat Stage 6 emission norms compliant. The new scooter will get fuel injection to meet the tighter emission norms, and is likely to pave the way for other automatic scooters and commuter motorcycles to shift to fuel injection.
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