You can drive out your Amaze sooner now: Honda to ramp up production and quick start its new plant.
The Amaze has, without doubt, changed Honda’s fortunes in India. While the rest of the automobile industry is reeling under consistently reducing demand, the Amaze continues to pick up bookings. In fact, ever since the Amaze was launched, it has commanded a waiting period and as things currently stand, there is a backlog of around 20000 cars that Honda needs to manufacture to meet the current waiting list. This is in spite of the Honda plant running full steam on both the shifts.
Read our road test of the Honda Amaze
The Amaze, owing to Honda’s very smart packaging, pricing and reputation, has been able to make all its competitors sit up and think. In fact, its closest competitor, the Maruti Suzuki Swift dZire, a market leader for a long time now, slipped from second to third position in sales last month. The Swift dZire sales decreased by more than 5000 units which is a clear indication of the customers moving towards the Amaze.
Honda’s biggest constraint is its current production capacity which is around 5000 units per month. There were 4965 deliveries of the Amaze last month. These high volumes have resulted in waiting periods as long as 9 months for most variants of the Amaze. In fact, at places like Bangalore, it is not uncommon for dealers to tell customers that they might need to wait for a year before they can lay their hands on the Amaze of their choice.
Taking all this into account, Honda intends to start a third production shift at its existing Greater Noida plant by November this year. It also intends to begin production of the Amaze at its new plant at Tapugada, Alwar, Rajasthan by the second quarter of next year.