Honda Cars India Sees A 23 % Increase in Domestic Sales

Honda Cars India Sees A 23 % Increase in Domestic Sales

When most of the car manufacturers in India saw a decline or flat in their sales in the month January 2019, Honda Cars India Ltd (HCIL) was an exception. Honda saw a strong double-digit growth of 23 percent in its domestic sales in January 2019 compared to January 2018. Honda sold 18,261 units in January 2019 which is 3,423 units more than what they sold in the same month last year.

The second-generation Honda Amaze which was launched last year was the best performer for the Japanese manufacturer in India followed by WR-V and the consistent volume generator Honda City sedan.

The Honda Amaze looks quite different from other compact sedans in the segment. The revamped design of the new Amaze makes the car stand out on the road. The car looks quite premium for the class it’s positioned in, and this makes it quite attractive to buyers tired of truncated-looking cars in the compact sedan segment.

Honda Amaze is available in both petrol and diesel engines and both the engines get an optional CVT. Amaze is the first car in the segment to get a diesel CVT. The 1.2L iVTEC petrol engine produces 87 Bhp and 110 Nm of torque. The 1.5L diesel engine produces 98.6 Bhp and 200 Nm of peak torque.

HCIL Senior VP and Director-Sales and Marketing Rajesh Goel said,

Responding to the tepid market situation with extensive marketing efforts, including on-ground activations focusing on tier 2 and 3 markets, drove sales of all Honda models in the month.

He also added that with additional benefits in direct taxes announced in the interim budget, the company expects an improvement in consumer sentiments.

Honda Cars India has registered a cumulative sales growth of 5.7 percent in the ongoing financial year. They sold 1,53,058 units, as compared with 1,44,802 units in previous financial year. Honda’s Line up in India consists of cars like Brio, Amaze, Jazz, WR-V, City, BR-V, CR-V and Accord hybrid. They will launch the all-new Civic in the month of March. Honda is also working on an affordable hybrid car for India which is likely to be launched in next three years.

The Honda Civic will be a D-Segment sedan that will rival the likes of the Toyota Corolla Altis, the Skoda Octavia and the Hyundai Elantra. The Civic is making a comeback into India after half a decade, and this time around will also be offered with a diesel engine, apart from the petrol motor. The Civic’s prices are likely to start from about Rs. 16 lakhs, and the car will be assembled in India through the completely knocked down (CKD) kit route.

 


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