Honda launched an “exclusive” City variant today. The new City Exclusive boasts new colors, interior and exterior luxury features, and costs Rs. 9.53 lakhs (ex-showroom Delhi) for the VMT variant (manual transmission) while the VAT variant (automatic transmission) is priced at Rs. 10.25 lakhs (ex-showroom Delhi).
The exterior features on the new Honda City Exclusive consists of an all-new body colour called Urban Titanium, chrome trunk garnish, chrome door sash moulding, body coloured mud flaps and an “Exclusive” rear badge emphasizing the model’s exclusivity. The interior features of the City Exclusive include leather seats, a leather-wrapped gearshift knob (for VMAT variant only) and leather steering.
The City is the bread-and-butter model for Honda Siel Cars India Ltd (HSCI). According to Tatsuya Natsume, marketing director of HSCI, the Honda City is one of the most successful and desirable brands in the country and the “exclusive” variant is aimed at further delighting Honda customers with exclusive luxurious features during this festival period.
The Honda City is the segment leader in India among the sedans priced in the Rs.9-11 lakh bracket, selling more than 6,000 units a month on an average while its competition manages to sell only around 2,000 cars a month. Since its launch in September 2009, the new City has won 12 auto awards, including the prestigious “Indian Car of the Year 2009” award. And already, there are more than 54,000 owners of the new Honda City car in India.
The City is facing a new threat from the Volkswagen Vento, considered the most potential sedan to steal the City’s thunder. According to reports, the Vento, priced in the Rs 8.19 lakhs to Rs 9.46 lakhs range, received 4,000 bookings in just three weeks after its launch. The City Exclusive launch is likely a Honda strategy to win over prospective Vento buyers. Good move, we say. But can Honda now bring on the diesel City, please?