Honda has struck the right chord in the MPV segment with the launch of the Mobilio. The MPV was launched in India on the 23rd July and within just a month of its launch, the Mobilio has overtaken the Maruti Suzuki Ertiga, which was the segment leader until the former’s arrival. Honda managed to put 5,530 units of the Mobilio into dealerships in August 2014 while Maruti Suzuki could manage only 5,491 units of the Ertiga.
The Mobilio is priced higher than the Ertiga and yet is managing to outsell the former right from the first month. Possible reasons include Honda flooding dealerships with the first batch of the MPV, in anticipation of stiff demand and to keep waiting periods at a minimum. Also, the MPV’s novelty value could be another factor for its stellar first month sales. The next 6 months should give us a clearer picture on how well buyers here have taken to Honda’s first and only MPV for India.
The Brio-based Mobilio MPV features 1.5 liter i-VTEC petrol and 1.5 liter i-DTEC turbo diesel motors under its hood. The petrol unit has a peak power output of 119 PS and a peak torque rating of 145 Nm, with an ARAI certified mileage of 17.4 Kmpl. The diesel unit has a peak power output of 100 PS and a peak torque of 200 Nm on offer, alongside an ARAI certified mileage of 24.2 kmpl. The Mobilio is priced between Rs. 6.49 and Rs. 11.38 lakhs (ex-showroom, New Delhi).
Honda’s Greater Noida plant that has a production capacity of 1,20,000 units per annum, is playing host to the production of the Mobilio. The production of the Honda City had to be stopped to accommodate the Mobilio. The production of the best selling City sedan is currently being relocated to Honda’s Tapukara facility in Rajasthan, and the relocation will be completed this week.