Honda X-Blade was first showcased at the 2018 Auto Expo and was launched at Rs. 78,500 in March. The bike is targeted at the youngsters and offers a sporty look. Honda Motorcycle has launched a new campaign for the bike that says, “One look is enough”.
The new campaign has been made to draw out a clear line between a responsible citizen and an outlaw, as per Honda. The campaign aims to make the society a better place by showing a law-abiding citizen and his actions. The video shows a few hooligans teasing a girl. After the rider reaches the spot on his X-Blade, the eve teasers run away from the spot.
The video highlights the features of the Honda X-Blade and shows all the features of the bike including the LED headlamps, chrome heat guard on the exhaust muffler, LED tail lamps, and overall styling of the bike.
Mr. Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said,
“The new X-Blade ‘One Look is Enough’ campaign differentiates the average motorcyclist from X-Blade customers. Packed with futuristic features and aggressive looks, X-Blade creates a new benchmark which will captivate the youth.”
The X-Blade gets a sharp looking LED headlamp, a very countered and aggressive fuel tank, dual-outlet for the end-can and a digital instrument cluster. The instrument cluster shows the gear position and gives service reminders too. The bike is based on the CB Hornet 160 but is cheaper in price. It gets the same 162.7cc, air-cooled engine that powers the Hornet. The single-cylinder engine produces a maximum power of 13.93 Bhp and 13.9 Nm torque, which is lower output compared to the Hornet 160R. It gets a 5-speed transmission.
The 60-second advert will feature on televisions, print, digital and cinemas. This is the first ever campaign of the Honda X-Blade, which competes with the likes of Suzuki Gixxer, TVS Apache 160R and Bajaj Pulsar 150 in the Indian market.