Honda is in completely uncharted territory now, sitting in among the big wigs at the winners table when it comes to car sales. Thanks to excellent sales of the Honda Amaze, the company is now the No.4 car maker in India, just behind Mahindra, Hyundai and Maruti, who hold positions 3, 2 and 1 respectively.
The Honda Amaze sold 6,036 cars in May 2013, an increase of 24% over the 4,852 cars it sold in April, with the factory churning out cars a peak capacity. But that’s the whole problem here. Honda could easily have sold far more Amaze sedans this month if it wasn’t for its production capacity crunch. It can only make 10,000 cars a month in all, and that includes the Honda Brio hatchback and Honda City mid-size sedan, both of which have fairly good demand themselves. Also read: Honda Amaze waiting period hits FIVE months in Delhi
The market is slowing down in most segments, except for where customers see a very good value proposition. Compact sedans and SUVs are the only segments holding out. The Honda Amaze has only marginally dented the demand for its chief rival, the Maruti Dzire, which continues to sell in large volumes. However, sales of the Maruti Dzire have dropped from 19,446 in April to 17,265 cars in May 2013. ALSO WATCH: Honda Amaze diesel and petrol video review – Amazing twins
It’s not just the Maruti Dzire that the Honda Amaze appears to be taking a bite out of. The sales of the Chevrolet Sail sedan, although it got off to a slow start seem to be slipping again. Sales of the Chevrolet Sail slipped marginally from 2,469 cars in April to 2,027 cars in May 2013. Sales of the Toyota Etios too have dropped from 2,501 cars in April to 2,109 cars in May. Also see: Honda Amaze VX Diesel vs Maruti Suzuki Dzire ZDI: Features and specs compared!
Thanks to the amazing performance of the Honda Amaze compact sedan, the overall sales of Honda have hit the highest ever. The company sold a total of 11,340 cars in May 2013, taking its overall market share to 5.87%, just a shade over Tata Motors for the No.4 spot. Unless it gets its second plant in Rajasthan up to speed quickly enough, Honda will kind of see its sales plateau at this number for a while, which is not a bad thing really. With at least another five products lined up in the next three years, and with an excellent diesel engine now in its portfolio, Honda is likely to see some exciting times ahead.
Data: Industry data/Team-bhp