Every passing day the competition in the electric motorcycle segment is getting tougher as tons of manufacturers after conquering the EV scooter segment are trying to grab an early mover advantage into the EV bike market. One of the latest entrants to this competition is the Rajasthan-based HOP Electric Mobility. The company recently pulled the covers off of its soon to be launched electric bike – HOP OXO. HOP Electric unveiled its first electric bike to the world before the official launch and revealed that the EV motorbike is currently undergoing its beta testing phase.
The company stated that they have extended their testing exercise with its dealer partners and consumers in order to get some real-life useful data about their motorbike. HOP Electric Mobility said that its R&D team is carefully examining the overall beta testing program in order to understand and fix the shortcomings of its first all-electric motorcycle. It further added that the inputs received from the dealers and consumers during the closed-loop beta-testing program will help the brand to develop a consumer-friendly product.
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Ketan Mehta, CEO and Co-Founder of HOP Electric Mobility, said, “Even if the products are developed by engineers and designers in studios and labs, insights from dealers and consumers are extremely crucial. We are thrilled to announce HOP Electric Mobility is the first Indian EV player to initiate consumer trials. With the #OXOSNEAKPEEK program, we are getting direct feedback and suggestions from selected partners. In addition to the intel we have gathered by conducting more than 30,000 km on-road internal testing across India, these inputs will prove pivotal in launching products that fulfil the requirements of modern-day customers.”
In the testing phase, HOP Electric Mobility has covered over 30,000 km on the OXO mules in about 20 cities throughout India, including Jodhpur, Jaipur, Patna, Hyderabad, Ludhiana, Kolkata, and others. In addition, HOP has opened a cutting-edge HOP Megaplex production facility in Jaipur which produces the company’s electric scooters that are on sale in the country. The business hopes to have a production capacity of 1.8 lakh units per year. Presently, the company is producing around 100 EV scooters from the HOP Megaplex and has a total of 55 delivery locations in the country.
Currently, HOP Electric offers two electric scooters—HOP LEO and HOP LYF—in the local market. The products deliver a range of 70-120 km and retail between Rs 72,000 and Rs 95,000, depending on the state of sale. Reports suggest that the HOP OXO will be powered by an electric motor coupled with a Li-Ion battery pack capable of reaching a top speed of 100 kmph and a range of 150 km in a single full charge.
Earlier this year in January, HOP Electric Mobility revealed that it is looking to invest Rs 100 crore over the next two years to expand manufacturing capacity for electric vehicles. Company CEO Ketan Mehta during the announcement said, “We are targeting the commuter segment with our products. Currently, most electric two-wheelers are priced upwards of Rs 1 lakh. We are looking at garnering volumes in the mass market by offering affordable scooters and motorcycles, with longer range and higher speeds.” HOP electric aims to increase its Jaipur facility’s 50,000 units per year production capacity to 1,00,000 units per year.
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