HP has come up with a very interesting campaign to provide safer roads for the country. It is called #RoadsThatHonk and what the company has done is very innovative.
What is it?
#RoadsThatHonk adopts SmartLife poles at sharp curves and hairpin bends, that employadvanced networked devices and combine wireless technology, radar systems, and an anti-collision warning system, all powered by solar PV modules. SmartLife poles are placed on each side of key hairpin bends. The poles detect speeds of oncoming vehicles, then communicate with each other to caution approaching vehicles on either sides with a horn.
The functionality is achieved by transmitting an electromagnetic wave in 24 GHz frequency range (K-band), and measuring the frequency shift of the reflected electromagnetic wave. The frequency shift is caused by the Doppler effect of the moving target on the electromagnetic wave. As the relative speed between the radar sensor and the target increases, the detected frequency shift also increases, thus enabling the radar sensor to precisely determine the target speed.
The innovation, that has been conceptualised, designed and executed by Leo Burnett India, was launched on NH1 in North India, along the Jammu-Srinagar Highway.
The Police department overseeing this 110 km of Jammu-Srinagar Highway belt has experienced over two-three vehicular incidents daily. Post the installation of the SmartLife pole, the department believes this number has reduced significantly.