Hrithik Roshan is the Tata Tigor’s new brand ambassador

Bollywood actor Hrithik Roshan has been signed on by Tata Motors to endorse the Tigor compact sedan. Tata is all set to introduce a top-spec variant of the Tigor on the 10th of October, and Hrithik Roshan’s brand endorsement is meant to boost sales of the same. The Tigor, which is based on the hot selling Tiago hatchback, has been a tepid seller in comparison. While the Tiago sells about 8,000 monthly units on an average, the Tigor does just one fourth of that, with monthly numbers hovering around the 2,000 units mark. Tata Motors will be hoping that the brand association of the car with Hrithik Roshan gives it a new wind, and pushes up sales numbers.

Hrithik Roshan is the Tata Tigor’s new brand ambassador

Hrithik Roshan is a known car enthusiast and owns a vintage Ford Mustang apart from a range of other sleek and  luxurious cars. The Bollywood actor has endorsed Hero MotoCorp’s range of motorcycles in the past, most memorably the Karizma line, and is therefore no stranger to promoting automobiles.

Coming back to the new, top-spec Tigor, the car will get visual changes in the form of revised headlamps, tail lamps,  front grille, alloy wheels and other bits. On the inside, new features will be added, befitting the new variant’s  top-of-the-line status.

However, the Tigor top-spec variant will remain unchanged mechanically. It will continue to be offered with petrol  and turbodiesel engine options. The petrol motor will be a 1.2 liter unit with 84 Bhp-115 Nm on tap. 5 speed manual  and automated manual transmissions will be offered with this engine.

The diesel engine is a 1.1 liter-3 cylinder, turbocharged unit with 69 Bhp-140 Nm. A 5 speed manual gearbox is  offered as standard with this engine. In the coming months, Tata Motors will launch new variants of the Tigor with  major mechanical changes.

Hrithik Roshan is the Tata Tigor’s new brand ambassador

One such variant is the Tigor JTP – a high performance variant of the car. The Tigor JTP will be powered by a 1.2  liter turbocharged petrol engine with 108 Bhp-170 Nm. The Tigor will also get an electric variant aimed at city car buyers.

Jayprashanth Mohanram

Jayprashanth, the News Editor at, has a seasoned history in motoring journalism spanning 15 years. His lifelong passion for cars led him to a career in automotive journalism, offering readers compelling insights. With an engineering background, Jay has crafted pieces that have gained recognition in notable publications such as the New York Times. Prior to his role at, where he has overseen news operations since 2016, Jay was the founding editor of and spent two years as the news editor at Team-bhp. At Cartoq, he ensures the news is timely, accurate, and resonates with the brand's dedicated audience of automotive enthusiasts. (Full bio)