Hyundai unveiled the all-new Alcazar partially earlier this month and the official launch is only a few weeks away. While the all-new 7-seater SUV is based on the Hyundai Creta platform, our time with the car a couple of weeks ago cleared one thing – that the Alcazar is a completely different car with a different dimension and wheelbase. Well, Hyundai also sees the Alcazar as a product to aim the existing Creta customers.
In an interview with Autocar India, Trun Garg, Director – sales, marketing and service Hyundai Motor India, revealed that Hyundai actually plans to aim the Alcazar at the existing Creta owners. Hyundai introduced the all-new Creta in the Indian market last year. However, the first-generation Creta landed in the Indian market way back in 2015. Since then, Hyundai has sold lakhs of units of the Creta as it remains the top-selling car in the segment.
There are as many as six lakh Hyundai Creta customers, who would want to upgrade to a new vehicle. While there is the Hyundai Tucson, which can be considered as an upgrade for the existing Creta owners, it does not offer six or seven seats like the Alcazar. That is why many existing Creta owners will see the Alcazar as a more practical upgrade to the Tucson.
“To be frank, we had market research where we could clearly see that we have sold over 6 lakh Cretas and many of these customers are looking for an upgrade. They feel that they have now reached a notch higher in their life and they want to travel in luxury, they want to have premium-ness in their car, and they want a little more versatility,”
A family car
With an extra number of seats, the Hyundai Alcazar will be a perfect choice for the existing Creta owners. Garg also says that due to the pandemic, families tend to spend more time together and that how the Alcazar is likely to gain more popularity in the market.
Hyundai will also tap into the customers who like to travel around in chauffeur-driven cars. With the six-seater option of the Alcazar, which provides pilot seats in the middle row, the Alcazar will definitely entice the customers who love the rear seat of the vehicle. The Creta only offers a bench seat for the rear passengers. While the bench seat of the Creta is quite comfortable, the pilot seats of the six-seat version of the Alcazar will be supremely comfortable, especially for the individuals who work while commuting.
The all-new Hyundai Alcazar will offer a more powerful 2.0-litre Nu petrol engine. It is the third-generation engine from the Nu family that also powers the Hyundai Elantra. It generates a maximum power of 159 PS and a peak torque of 191 Nm. Alcazar’s petrol engine is extremely smooth and is powerful enough to push the massive vehicle to over 100 km/h in under 10 seconds.
There will be a diesel engine option too. It will be the same 1.5-litre diesel that also powers the Creta and it will generate a maximum power of 115 PS and a peak torque of 250 Nm.