Hyundai Creta changed the mid-size SUV segment when it was first launched. It still is the best selling mid-size SUV in the segment. Hyundai is currently the second-largest automotive manufacturer in India. In an interview with Hyundai Motor India’s MD and CEO, S S Kim told that the Hyundai Creta’s demand is currently three times the production capacity of the manufacturer.
“This is how we have been able to cater to the demand. Still, for some models like Creta, the demand is greater than the production capacity but we are trying to produce more and cut waiting periods,” Kim said. He added, “In the case of Creta, the demand keeps growing and currently, the orders are around three times larger than the production capacity. So, every month, the pending bookings are getting accumulated which explain the huge waiting period for the model”
SS Kim also agrees that SUVs are in strong demand. SUV sales in 2019 contributed 25 percent of total passenger vehicle sales in the country. This figure increased to 29 percent in 2020. The SUV sales have already increased to 33 percent for January 2021.
Hyundai currently has three SUVs in their line-up. There is the Venue, Creta and the Tucson. The manufacturer will soon be launching the Alcazar that will sit in between the Creta and the Tucson as it is a 7-seater version of the Creta. There were also some spy shots of a micro-SUV which has been codenamed AX1 that could also launch in India. Considering Maruti Suzuki’s S-Presso is doing well and Tata Motors will also be launching the HBX soon in the Indian market.
Hyundai is also planning an MPV for the Indian market. This information was shared by Kim himself. He said, “There is market demand for multi-seater vehicle so we are preparing some product and hopefully in the future we can introduce something new,”. Hyundai might have observed this after looking at the success of the Kia Carnival. Hyundai did unveil the Staria MPV in the international markets recently. There are also leaked pictures of another MPV known as Custo. We would need to wait and see which MPV does Hyundai decide to bring to India.
Hyundai’s Creta was launched last year and has shown a great response despite the pandemic. It comes loaded with features and some premium features. There is a digital instrument cluster, 10.25-inch touchscreen infotainment system with Android Auto and Apple CarPlay, automatic climate control, cruise control, panoramic sunroof and a lot more.
The Creta is offered in three engine options. There is a 1.5-litre petrol engine, 1.4-litre turbo petrol engine and a 1.5-litre diesel engine. The 1.5-litre petrol and diesel engine are offered with a 6-speed manual gearbox. The petrol is also available with an IVT automatic transmission while the diesel is offered with a 6-speed torque converter automatic gearbox. The turbo petrol engine is offered only with a 7-speed DCT gearbox. The Creta starts at Rs. 9.99 lakhs ex-showroom and goes all the way up to Rs. 17.53 lakhs ex-showroom. It competes against the Kia Seltos, Nissan Kicks, Renault Duster, Tata Harrier, MG Hector, Maruti Suzuki S-Cross, Skoda Kushaq and the upcoming Volkswagen Taigun.