Hyundai Exter: New TVC shows how useful the micro SUV’s built-in dashcam can be

In a bold move that was meant to shake up the micro-SUV segment of India the South Korean automotive giant Hyundai recently launched the new Exter, a vehicle that has been positioned as the most affordable SUV in the Hyundai lineup of cars. The Exter offers a ton of segment-first features and one of it is that it comes equipped with an inbuilt dashcam. This innovative addition not only ensures safety but also opens the door to a new era of storytelling. Hyundai has taken this opportunity to showcase Exter’s capabilities through a captivating video series, recently released on their YouTube channel.

Hyundai Motor India has dropped a video on their YouTube channel that encapsulates the essence of Exter’s new dashcam feature. The video commences with a young couple embarking on a journey through a serene jungle road. The driver revels in the scenic beauty around him, while his girlfriend occupies herself with her phone. Interestingly, she’s editing an image of the Exter, with the caption “Road Trip in my Exter.” This juxtaposition of modern technology with the natural world sets the stage for the narrative to unfold.

Hyundai Exter: New TVC shows how useful the micro SUV’s built-in dashcam can be

As the drive continues, the driver excitedly mentions a recent cheetah sighting, which goes unnoticed by his absorbed girlfriend. Playfully teasing her, he highlights how she might regret missing out on the splendid spectacle. The friend expresses her disappointment, fearing she’s missed a once-in-a-lifetime experience. However, the dynamic changes when the driver reminds her of the Exter’s inbuilt dashcam, which records every moment of the journey. The video seamlessly transitions to a replay, showcasing the magnificent cheetah gracefully crossing the road. This impressive footage not only captures the essence of the moment but also underscores the significance of the dashcam feature.

The Dashcam Revolution

Hyundai Exter: New TVC shows how useful the micro SUV’s built-in dashcam can be

Dashcams have swiftly evolved from being optional accessories to indispensable components in modern vehicles, and for good reason. Here are five compelling points that illustrate why dashcams are becoming an essential feature in cars:

Evidence in Accidents

Dashcams provide invaluable evidence in the event of accidents. This objective account can help settle insurance claims and legal disputes, ensuring fairness and accuracy.

Enhanced Security

Dashcams deter potential vandals and thieves. Their presence acts as a deterrent, safeguarding your vehicle even when you’re not around.

Monitoring New Drivers

For parents and guardians, dashcams offer a means to monitor new or young drivers. This oversight encourages responsible driving habits and provides a sense of security.

Documenting Road Trips

Just like in the Hyundai video, dashcams are fantastic tools for documenting memorable road trips. They capture scenic routes, unexpected encounters, and unique experiences that can be cherished for years to come.

Insurance Discounts

Some insurance companies offer discounts to drivers who have dashcams installed. This is because dashcams encourage safe driving behaviors and can potentially reduce accident frequency.

Utkarsh Deshmukh

Utkarsh is a passionate car enthusiast and Feature Writer at for over two years. He specializes in writing up-to-date news stories and deep dives into the auto industry. With a knack for cutting through the noise, Utkarsh delivers clear and informative pieces that keep readers engaged and informed about the latest in cars. (Full bio)