Hyundai Exter official TVC featuring cricketer Hardik Pandya released

After months of anticipation, the South Korean automotive giant, Hyundai Motor India, has finally launched the all-new micro-SUV, Exter. The company has introduced its newest and most affordable SUV with a starting price of Rs 5.99 lakh. In addition to the price reveal, the company has also released the official TVC of the Exter. Just a few weeks ago, it was announced that the ace Indian all-rounder cricketer, Hardik Pandya, would be the brand ambassador for the Exter. The new TVC now features the cricketer along with others on a beach.

The official TVC of the brand-new Hyundai Exter has been shared on YouTube by the official Hyundai India channel. The video begins with an Exter finished in the signature launch spec of Dual Tone Khaki green color coming right in front of the door of Hardik Pandya. The cricketer then sits inside the car with his friends and takes it on a drive on the beach. The cricketer then waves to his friends in other Hyundai Exters that are shown driving right next to him.

Hyundai Exter official TVC featuring cricketer Hardik Pandya released

Moving on in the video, the cricketer is then shown taking a run-up for his bowling at the beach while playing cricket. However, suddenly another Exter finished in a blue color comes in the middle of the field, and a few more friends join the fun. The TVC highlights the exterior and interior of the new model, and the last scene also highlights the in-built dashcam of the car. Moving on, the cricketer and his friends in the video are then shown enjoying a dance at the beach.

Hyundai Exter official TVC featuring cricketer Hardik Pandya released

Hyundai has launched the Exter, a micro-SUV with rugged styling and raised ground clearance to compete with similar models in the market. The exterior design of the Exter features faux skid plates at the front and rear, body cladding on the bumpers, and body moldings over the wheel arches. It also sports a split headlamp setup with H-shaped daytime running LEDs and LED projectors.

Inside the cabin, the Exter offers three interior layouts and draws inspiration from the Grand i10 Nios. It features a fully digital instrument console, rounded AC vents, an 8-inch touchscreen infotainment system, automatic climate control, and a center console from the Grand i10 Nios. The Exter comes equipped with various convenient features, including a push start-stop button, height-adjustable driver’s seat, single-pane sunroof (a segment-first), wireless charger, cooled glovebox, rear AC vents, paddle shifters, a tire pressure monitoring system, and an in-built dashcam. The top-spec SX(O) Connect variant also offers Hyundai’s connected car features.

Hyundai Exter official TVC featuring cricketer Hardik Pandya released

In terms of safety, the Exter is equipped with six airbags, ABS with EBD, reverse parking sensors, a rear camera, electronic stability control, and hill hold assist. Moving on to the powertrain side of things, the Exter is equipped with a 1.2-liter four-cylinder naturally-aspirated petrol engine, available with both 5-speed manual and 5-speed AMT gearbox options. It produces 83 PS of maximum power and 113.8 Nm of torque. The Exter also offers a CNG fuel option, delivering 69 PS of power and 95.2 Nm of torque in CNG mode.

Hyundai has announced the prices for the Exter, positioning it as a direct rival to high-raised hatchbacks like the Tata Punch and Citroen C3. The Exter’s price starts at Rs 5,99,900 for the manual variant, with the top-spec SX(O) Connect manual variant priced at Rs 9,31,990. The AMT variants start at Rs 7,96,980, while the CNG variants start at Rs 8,23,990.

Utkarsh Deshmukh

Utkarsh is a passionate car enthusiast and Feature Writer at for over two years. He specializes in writing up-to-date news stories and deep dives into the auto industry. With a knack for cutting through the noise, Utkarsh delivers clear and informative pieces that keep readers engaged and informed about the latest in cars. (Full bio)