Hyundai Exter: Why buy a hatchback, when you can buy an SUV? [Sponsored Feature]

In an era where the infrastructure in many cities is in disarray, plagued by issues like poor roads and waterlogging, vehicles boasting high-ground clearances have become imperative. This is a fundamental driver behind the recent surge in the popularity of SUVs, overshadowing lower-set sedans and hatchbacks. Even within the compact vehicle segment, car manufacturers are capitalizing on the SUV trend with compact-sized models that carry SUV attributes, similar to the recently launched Hyundai Exter.

The Hyundai Exter endeavours to emulate the characteristics of its larger SUV siblings such as the Venue and Creta, providing a heightened sense of space and premium features compared to compact hatchbacks. The first feature that draws people to the new Hyundai Exter is its bold design and elevated stance. Drawing inspiration from Hyundai’s larger, more premium global SUVs, the Exter boasts a captivating and assertive design, imbuing it with a youthful and stylish appearance.

While the Hyundai Exter might be shorter in length than other premium hatchbacks and compact SUVs, this does not compromise its elevated stance and SUV-like proportions. In fact, smaller proportions are something that most customers who drive primarily inside the city limits want. Its high ground clearance and easy accessibility are akin to those of other compact SUVs available in the market, granting the Exter a highly desirable appeal. It’s no surprise that the Exter is gaining popularity, particularly among younger car buyers and first-time purchasers.

The average age of car buyers has notably decreased, and today’s consumers expect more from their vehicles than ever before. Keeping this in mind, Hyundai has gone to great lengths to equip the Exter with trendy and contemporary features, some of which are firsts in its segment. Elements like wireless chargers, dashcams, and sunroofs were previously unheard of in the micro-SUV category. By incorporating all of these features, the Hyundai Exter has elevated the benchmark for the competition.

India’s diversity extends beyond just its culture and languages – it also encompasses a wide range of road conditions. A well-paved road can quickly transition into a pothole-riddled and unevenly surfaced path around the corner. To navigate such diverse road conditions, a vehicle with a raised stance, well-tuned suspension, and ample ground clearance is crucial. If you’re seeking a compact car for your daily needs, the Hyundai Exter, with its SUV-inspired attributes, stands as the ideal choice to check all the boxes.