HMIL or Hyundai Motor India Limited as we know it has recorded the highest ever sales number for the month of November. The Korea-based manufacturer was able to record a total sales number of 48,800 for November. When compared, in 2019, the manufacturer sold 44,600 which is still a good number. This is a growth of good 9 percent over the past year.
The 2020 sales number seems much more impressive when we consider that these sales were done in a pandemic period. Hyundai continues to be the largest exporter of vehicles. They exported 10,400 units in November 2020. However, Korean manufacturer continues to retain its second spot in the market share, which has always been led by the homegrown manufacturer, Maruti Suzuki India. Hyundai’s market share is a good 17 percent in the Indian market. However, it just does not stand against the 47.4 percent market share of Maruti Suzuki.
Hyundai launched a bunch of new vehicles for their line-up despite the pandemic situation. They launched the Grand i10 Nios which is an updated, more equipped and funky version of the Grand i10. They also launched the compact sedan version of the Grand i10 Nios known as the Hyundai Aura. There was the facelifted Tucson and Verna which was also launched. However, the biggest player from Hyundai has been their Creta which also got a new generation and was unveiled at the Auto Expo 2020.
Mr. Tarun Garg, who is the director for sales, marketing and services said “Building on the strong sales momentum that was driven by festive demand this year, Hyundai Motor India continues to build high customer excitement through a line-up of technologically advanced and futuristic products such as the all-new i20, CRETA, VERNA, VENUE, AURA and GRAND i10 NIOS. As the smart Indian customer continues to make smart mobility choices, the recently introduced all-new i20 has helped carry forward the festive momentum even in the post Diwali period for HMIL and facilitated a sales growth of 9.4 % in November 2020 over same period last year. We will continue our efforts towards driving customer delight through our innovative solutions along with most loved products thereby positively contributing towards the sustained growth of the Indian Industry and economy, while benefiting societies and multiple stake holders.”
The biggest reasons for this success could be the Hyundai Creta which snatched the number one position of mid-size SUV from the Kia Seltos in the Indian market. The Hyundai Venue has always clocked good sales number for the manufacturer. The addition of iMT or intelligent Manual Transmission also made the Venue even more attractive. Then there was the recently launched Hyundai i20 which is all-new from the ground up. Even after being an expensive product and costing more than other premium hatchbacks, the new generation i20 was able to gather more than 20,000 bookings within just 20 days of its launch in the Indian market. The 2020 i20 starts from Rs. 6.79 lakh ex-showroom for the base variant and goes all the way up to Rs. 11.32 lakhs ex-showroom for the top-end fully-loaded variant.