Hyundai India to showcase Genesis luxury saloon tomorrow to gauge market response

South Korean automaker Hyundai has been considering the upscale Genesis sub-brand for India’s luxury car market. The baby steps towards the Genesis luxury label’s possible introduction in India will be taken this weekend, even as Hyundai plans to showcase the Genesis sedan at the Autocar Performance Show 2014.

The show will happen in Mumbai between the 11th and 14th of December. The idea behind the Genesis sedan showcase over the weekend is to gauge showgoer response to Hyundai’s flagship car. If the response to the Genesis is good, Hyundai may consider launching the luxury label in India.

The showcasing of the Genesis luxury saloon in India comes at a time when Hyundai’s oriental rivals, Toyota and Nissan, are also mulling similar luxury brands such as Lexus and Infiniti respectively. If the likes of the Genesis, Lexus and Infiniti make it to the Indian luxury car market, it could greatly enhance the choice available for the luxury car buyer here, who is currently having to choose between a handful of European brands.

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Coming back to the Genesis luxury sedan, the car has received major updates for the 2o15 model year. In its 2nd generation, the car gets a host of improvements all around. From the chassis to the interior features, the Genesis gets a complete once over. The car features a new monocoque shell that has been stiffened for better handling, revised suspension with normal and sport modes.

The exterior design is based on Hyundai Fluidic Sculpture 2.0 philosophy that gets a more restrained approach to curves. Two engines are on offer – a 3.8 liter V6 unit with 311 Bhp and 397 Nm, and a 5 liter V8 unit with 420 Bhp and 520 Nm. Both engines feature gas direct injection, an 8 speed automatic gearbox with paddle shifters and a rear wheel drive layout. If launched in India, expect the Genesis to arrive through the completely built unit (CBU) route and feature a price tag in the whereabouts of 45 lakh rupees.

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Via AutocarIndia