Hyundai releases new TVC for India, starring Shahrukh Khan: To inspire COVID-19 warriors

India’s second largest car manufacturer Hyundai Motor India Ltd. has a variety of offerings in the Indian market. They have cars such as Santro and Grand i10 in the affordable segment while the Elantra and Tucson sit in the premium segment. Hyundai cars has been popular among  buyers because of the wide dealership networks, features and price that they are offering. Today, Hyundai India released an anthem as a tribute to the indomitable spirit of India. The name of their brand new corporate anthem is ‘Haq Hai Hamara’ and it aims to bring together the people of India and salute their resolve to stand united strong during adverse situation.

The video has been uploaded by Hyundai India on their official youtube channel. The new corporate anthem features Shahrukh Khan who is the brand ambassador for Hyundai in India. The video basically depicts gratitude to all frontline workers and the citizens of the country who have risen up to this challenge with their steadfast spirit and for their invaluable contribution in the fight against the COVID -19 pandemic. The anthem has been composed and sung by Vishal Mishra and written by acclaimed lyricist Mr. Manoj Muntashir in association with Universal Music Group & Brands.

Speaking at the launch of the anthem, Mr. SS Kim, MD & CEO, Hyundai Motor India Ltd. said,

Hyundai has become an integral part of India over the last two decades, our success is intertwined with that of our valued customers who strongly believe in the Spirit of Hyundai. Through these challenging times, we have stood by the citizens of this great nation and looking back, we must salute the standing strong spirit of India that is witnessed in the people’s fight to bring back Normalcy. Haq Hai Humara is our humble tribute to the country’s solidarity, relentless spirit and never give up attitude in these testing times. We truly believe Together We Can and Together We Will build a ‘New India.

Just like many other brands, Hyundai has been at the front for providing help to the government in fighting against this Corona virus. Despite all challenges, the team put this song together shooting from distant locations over virtual platforms. The anthem encourages and motivates each and every Individual to keep their spirit high, hoping for better times ahead.