Hyundai Venue: New TVC announces SUV’s global launch

Hyundai launched the Venue in May this year and the sub-4 meter SUV is already a big hit in the market. It has turned out to be the second best seller in the segment which has got its competitors worried. The world debut of the Hyundai Venue happened at the New York International Auto Show in April 2019 but it was launched here first in May 2019. Now, Hyundai is preparing to launch the Venue in the US and for the same, has released a TVC which shows a dramatic sequence leading to the Venue’s first interaction with the US soil.

In the TVC, we see a Hyundai Venue being flown inside a C-130 transport aircraft high up in the sky, before being dropped on a tarmac at California’s Inyokern Airport, where it is greeted by other Hyundai SUVs. The other Hyundai SUVs in this video, in fact, give a good look at Hyundai’s US model lineup of crossovers and SUVs. The vehicles in this TVC, apart from the Venue, are  – Kona, Santa Fe, Nexo, Tucson and Palisade. To let you know, the US-spec Hyundai Venue is larger in size as well as better equipped than the Indian-spec model.

Hyundai Venue Us Tvc D

The US-spec Venue is 43mm longer than its Indian counterpart apart from being taller and having a longer wheelbase. The exterior design is also slightly different which includes slightly different bumpers among other subtle bits. The cabin space is more or less the same but the boot space of the US-spec version is substantially larger. The India-spec SUV had been shortened to be less than 4 meters in length in order to enjoy the tax benefits. Further, the US-spec model rides on larger 17-inch wheels compared to the 16-inch rims we have in India. In terms of interiors, the Indian-spec Venue only gets an all-black, single-tone interior while the US version gets a dual-tone black-and-beige interior. The steering wheel on the India-spec model gets steel finished lower part while the US version gets a black finish.

Hyundai Venue Us Tvc

The US-spec model also boasts of a better set of features. It comes with drive modes, heated seats and ORVMs, forward autonomous emergency braking, lane keeping assist, blind-spot collision warning, driver attention warning, and rear cross-traffic warning. The BlueLink in the US variant also gets Amazon Alexa and Google Assistant integrated from the factory. The Indian-spec Venue comes with three engine options along with three gearbox options. However, the US version comes with one engine and two gearbox options. The 1.6-litre Gamma MPI makes 121 PS of power and 153 Nm of torque and it comes mated to either a 6-speed manual or a CVT box. However, the overall asking price of the Venue we get here is much less than the US-spec Venue which is the reason for all these cuts.