Hyundai’s #BETHEBETTERGUY Enters Its 5th Edition

Indian roads have not been particularly synonymous with safety in recent years and for being the country that accounts for about 2% of motor vehicles globally, the stat of 11% of road traffic deaths is a pretty big stain on our reputation. This particular issue was noticed by the country’s second-biggest automaker Hyundai in 2016 and they launched a campaign on road safety awareness called the #BETHEBETTERGUY.

The same campaign is now entering its 5th edition in 2021. With this campaign, Hyundai intended to spread awareness and promulgate knowledge on road safety in the country. The company has seen massive success with the drive and is continuing to spread the word on one of the most important topics for the nation.

Hyundai’s aim with #BETHEBETTERGUY campaign is to emphasize the importance of safe driving habits along with bringing a positive change and making Indian roads safer for the general public. The company aims to execute these objectives by creating innovative and engaging content across platforms. In addition to that, it also intends to concoct an imperishable and safe environment for the vehicle users as well as pedestrians of the country.

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The #BETHEBETTERGUY manoeuvre is directed towards the millennials and GenZ and it stresses the importance of obeying traffic rules in the country. Centred around issues such as overspeeding, reckless driving, using mobile phones while driving, driving under influence of alcohol, underage driving, and pedestrian safety, the company aims to help in creating awareness amongst the youth of the nation to be safer behind the wheels. In addition to these aims, this year the campaign will also bring to the fore the importance of maintaining social distancing, hygiene, and wearing masks when driving as part of the new normal.

While commenting on the campaign SS Kim, MD and CEO, Hyundai Motor India Ltd., said, “As a responsible and a caring brand, Hyundai aims to create awareness about road safety and making the millennials and Gen-Z socially responsible and highlight the importance of traffic rules. Our combined efforts through #BeTheBetterGuy campaign is to engage the masses to bring a positive behavioural change in the society and go Beyond Mobility, creating a safe and sustainable ecosystem that inspires Progress for Humanity. Over the years, the #BeTheBetterGuy campaign has been a strong voice in the road safety domain and has influenced a number of motorists in India to become better and safer road users and practice road safety in their day-to-day lives.”

Apart from #BETHEBETTERGUY campaign Hyundai India’s CSR arm, Hyundai Motor India Foundation, has also entered its 3rd edition for its ‘H-Social Creator’. This is another one of the company’s programs that aims to encourage young minds to deliver innovative ideas in terms of road safety, environment, clean India, and healthcare. Hyundai will examine the ideas submitted by the participants and then select one. The winning idea from this program will receive a sum of Rs 15 lakh for their project. Hyundai Motor India Foundation will be shortlisting around 200 teams who will also become a part of the core team of Social Youth Brand Ambassadors.

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