I’d love to design the next Tata Nano – Jaguar’s Ian Callum

Ian Callum of Jaguar is the man who designed car legends such as the Aston Martin DB7 and the Jaguar F-Type. In his own words, the Scotsman would love to design the next-gen Tata Nano, whose current version is the world’s least priced car. And Mr. Callum isn’t alone in his fascination for pushing low cost boundaries and yet coming up with compelling lookers. The meadow’s been grazed before.

I’d love to design the next Tata Nano – Jaguar’s Ian Callum
That man on your screen is Ian Callum, and that’s the car he designed – the Jaguar F-Type

Gordon Murray, the professor whose design genius includes automobiles such as the Mclaren F1 supercar and the somewhat pompous looking Mercedes Benz SLR, came up with the T.25 – a compact car for out and out urban mobility. So, what do compact cars have in them to charm men who have bigger toys to play with. A chance to make a dent in the universe? Well, in a way yes.

I’d love to design the next Tata Nano – Jaguar’s Ian Callum
The Aston Martin DB7 is another car whose design Mr. Callum is well known for.

The other more important consideration of course, is the sheer challenge of it all. It isn’t easy to conjure something as basic as the Tata Nano and make it look good enough for the masses to throw their monies at. Then there’s the cost target to meet, right from the number of bolts that go into the wheels to the money that the production line is going to take to set up. Everything around the car needs to be frugal. Design is as much as an art as it is a science.

I’d love to design the next Tata Nano – Jaguar’s Ian Callum
The Megapixel Concept, a shape that the Tata Pelican could take?

Now, what does the Nano’s future hold for it? Ian Callum or Pratap Bose notwithstanding, the future of the world’s cheapest hatchback will be decided by marketing, a discipline that has quite literally failed the car’s first iteration. Tata Motors is charting a mid life course correction for the hatchback by taking it upmarket, but the Pelican is where the Nano’s real inflection point could be. The Zest compact sedan is proof that old wine in a new bottle is still a trick of the trade that works. The Pelican could still be the successful realization of the dream that a certain Ratan Tata once dreamed, and here’s why. 

Jayprashanth Mohanram

Jayprashanth, the News Editor at, has a seasoned history in motoring journalism spanning 15 years. His lifelong passion for cars led him to a career in automotive journalism, offering readers compelling insights. With an engineering background, Jay has crafted pieces that have gained recognition in notable publications such as the New York Times. Prior to his role at, where he has overseen news operations since 2016, Jay was the founding editor of and spent two years as the news editor at Team-bhp. At Cartoq, he ensures the news is timely, accurate, and resonates with the brand's dedicated audience of automotive enthusiasts. (Full bio)