The recently re-launched Jawa brand had unique a fundraising event this evening in Mumbai in order to generate money for the Indian Armed Forces. A part of the Classic Legends Private Limited, the company auctioned off its first ten Jawa motorcycles and the total amount collected was a mind-boggling Rs. 1.43 crores. The auction was done as a part of there Forever Heroes initiative in support of the armed forces. To be precise, the exact amount collected is Rs. 1 crore, 43 lakh and 25 thousand. The collected amount will now be donated to the Armed Forces Flag Day Fund. Run by the Kendriya Sainik Board, Ministry of Defence, this amount will be provided for the education of the children of martyrs from the Indian Army.
Talking about the bikes sold during the auction, 13 specially created Jawa motorcycles, called the Jawa Signature Edition, were made available for the event. What is special about them is that the bikes have a chassis numbers between 001-100 and the bidders bidded for the chassis numbers as per their choice. Apart from owning these special edition bikes, the owners will also get certain special and exclusive privileges. The bikes were auctioned for different prices according to their chassis number, with the chassis number 1 fetching a massive sum of Rs 45 lakhs. The chassis number 7, on the other hand, fetched the lowest money and was auctioned for Rs 5 lakhs.
The auction was conducted in Mumbai and the bidders were present in the auction room as well as online. Among the 13 bikes that were on offer in the auction, 10 bikes were bought by bidders present at the venue while the other 3 bikes were taken by online bidders. Talking about the special benefits and privileges the owners of these special edition bikes will have access to, they will have access to the World of Jawa and will be invited to all Jawa events, promotions and offers. A commemorative copy of ‘The Forever Bike’ which is a 285-page book recounting the legacy and heritage of Jawa Bikes will be presented to the buyers.
Speaking about the auction event, Anupam Thareja, co-founder, Classic Legends Private Limited said:
“Given the recent events that have brought the valour of the soldiers to the fore, we felt this would be the right time to salute the heroes of the Armed Forces that put the country ahead of themselves. The ‘Forever Heroes’ initiative is our way of offering gratitude towards their services. This feeling resonates from the heart of the leadership team well into the sensibilities of various departmental employees – with many people coming from the Armed Forces families!”
Apart from this, the owners of these special edition motorcycles get a special service package for a time period of 42 months from the date of delivery. This service package includes complimentary servicing during the aforementioned period along with consumables and spared as per standard maintenance schedule. The buyers will not have to pay a penny extra now apart from the money paid at the auction as it includes the registration charges as well. As for the delivery of the bikes, the buyers will get their special edition Jawa motorcycle from the dealer of their choosing across any city in India. The sum will have to deposit the amount within 7 days but the delivery date of the Jawa Signature edition bikes has not been revealed yet.
According to Jawa, the ‘Forever Heroes’ initiative is their way of showing gratitude towards the India Armed Forces. All the 13 Jawa special edition bikes will sport the Indian tricolor on its fuel tank along with a custom monogrammed fuel tank cap displaying the owner’s name. Jawa also announced that the deliveries of the regular Jawa bikes will officially start from 11 AM on 30th March 2019.