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It’s official, Pratap Bose has joined Mahindra Group as Chief Design Officer

Pratap Bose, well known automotive designer quit Tata Motors in April from his post of Vice-President, Global Design. He is now going to join the Mahindra Group as executive vice president and chief design officer. He will be leading the newly made design centre in UK which is known as Mahindra Advanced Design Europe or MADE and he will also oversee MIDS or Mahindra India Design Studio.

 

Pratap Bose will be joining Mahindra on 24th June where he will be reporting directly to Rajesh Jejurikar who is the executive director, Auto and Farm Sectors, M&M. Pratap will also be seeing designs of all other key business segments such as SUVs, large CVs, tractors and farm machines, Born Electric Vehicle (BEV), Peugeot Scooters (France) and LCV products (under 3.5 ton).

Speaking about the announcement, Rajesh Jejurikar, executive director, Auto and Farm Sectors, Mahindra & Mahindra, said, “We are at an inflection point in our auto and farm sectors growth journey as we accelerate our transformative initiatives. Our robust pipeline of 23 new products that will be launched in the next five years would bring our design and advanced engineering capability across automotive, farm equipment and two-wheelers to the fore. Having Pratap on the team will strengthen our design capability, enhance our products and widen our customer base. We are very excited to welcome him on board and look forward to writing a new chapter in Mahindra’s rich product legacy.”

Pratap has completed his graduate degree from the National Institute of Design and Master’s degree in vehicle design from Royal College Art, London, U.K. He was leading a team of 180 employees over at Tata Motors. He has worked at three design centre locations which include Coventry(UK), Turin(Italy) and Pune. He was working with Tata Motors for the past 14 years and was made Vice President, Global Design in January of 2019. Earlier, he has worked in big automobile manufacturers such as Mercedes-Benz, Mitsubishi and Piaggio. Pratap was also recently nominated as a World Car Person of the Year 2021.

Pratap Bose was an important person in developing Tata Motor’s “IMPACT 2.0” design language which really had a strong influence on Tata’s vehicles. Pratap designed the Altroz, Nexon, Harrier, Safari, Tiago etc. All of these vehicles helped Tata Motors in increasing its sales. People think that all these vehicles are very attractive and have a strong road presence. The new design language was very well among the consumers as well as enthusiasts.

It seems like the new projects for Pratap will be the upcoming SUVs for Mahindra. The Indian manufacturer is working on many SUVs after the immense success of Thar. They have already teased the XUV 700 which should launch around August-September. They are also working on a more affordable version of Thar and a five-door version of Thar.

There is also an all-new Scorpio which will be launched in early 2022. There will also be a new generation of Bolero and XUV 500. The current XUV 500 will soon be discontinued. Mahindra has also greenlit the W620 project aka XUV Aero Concept that was showcased at Auto Expo 2016. It is expected to know as the XUV 900 and will be the flagship SUV for the manufacturer.