Mahindra is planning to introduce two motorcycle brands in India- ‘Jawa’ and ‘BSA’. Both have a history of brand presence in the Indian market. This time around, both the brands will offer retro-modern models, built to compete with Royal Enfield motorcycles. Anand Mahindra, the chairman of Mahindra has confirmed that the Jawa range of motorcycles will soon be introduced in India. Here are a bunch of renders that indicate what these motorcycles will look like.
Jawa is a global brand with multiple models on sale in different countries, whereas BSA will be re-established first in India, before being taken to other markets around the world. So, with global level presence, it will be easier for Mahindra to establish the Jawa brand in India.
Mahindra has not revealed any details about which model will be launched first. Even during the Auto Expo no such announcements were made by Mahindra regarding the Jawa or BSA brand.
Jawa’s global model line-up is pretty outdated, lacks modern features and are less likely to be launched in India. Mahindra will skip designing an all-new platform, and use the Mahindra Mojo platform for development of the new bikes. The Mojo platform is tested in Indian conditions, which will make production of new bikes easier. Mahindra will use the Mojo platform because development of an all-new platform includes years of research and testing with huge investment involved.
Mahindra will only build the retro-styled body parts to fit on the Mojo platform. Suitable changes will be made to the suspension and other crucial components of Mojo to fit with the retro-styled body.
Using the Mahindra Mojo platform for the new retro-styled bikes will decrease the overall cost of the production model. Prices of the Jawa bikes will be kept under the Rs. 2.5 lakhs mark. This will allow the Jawa range to be competitively priced against Royal Enfields. Currently, Royal Enfield is the king of the premium bike (200 cc-500 cc) segment in India. Mahindra has not confirmed anything about the BSA brand, and it is still under wraps.