Mahindra has plans to launch two new retro-motorcycles for the Indian market – Jawa and BSA. Both brands have existed in the Indian market in the past, and in the latest iterations, will be used to sell retro-modern motorcycles. As per FinancialExpress, Mahindra will start building Jawa and BSA motorcycles at its Pithampur factory in Madhya Pradesh from the middle of 2018 – June/July.
These motorcycles will be market launched in India only next year. This is consistent with Dr. Pawan Goenka’s statements that the Jawa brand would be introduced in India during 2019. Jawa sells multiple motorcycles in markets abroad whereas BSA is yet to be resurrected.
So it makes sense for Mahindra Two Wheelers to start off with the Jawa brand. What is yet to be known is the exact motorcycle that will be sold in India under the Jawa brand. There’s not much clarity on this front. Even at the Auto Expo, Mahindra didn’t reveal any new motorcycle either under the Jawa or the BSA brands.
The current crop of Jawas sold abroad are quite dated in terms of design, and are unlikely to be brought into India. The market expected Mahindra to use the Mojo’s platform for the new Jawa. This makes sense as Mahindra already has a tried and tested platform ready. It’ll allow Mahindra to get into the retro-motorcycle market with minimal investment.
The two-wheeler maker will only have to build a retro-styled body to fit the frame of the Mojo. Both the cycle parts and suspension of the Mojo can be altered suitably to fit the new Jawa-branded retro motorcycle. What remains to be seen is whether Mahindra will take this approach or go for an all-new motorcycle.
We believe that the former approach is more feasible as developing a motorcycle from the ground up takes at least a couple of years. With no test mules of the Jawa on Indian roads yet, it is likely that Mahindra will use the Mojo platform for the new motorcycle rather than reinventing the wheel.
The new Jawa bike is likely to be priced under Rs. 2.5 lakhs, which means that it will be a direct Royal Enfield rival in the lucrative retro-motorcycle segment. As for the BSA brand, it remains shrouded in even more secrecy. Watch this space for updates on both new retro-motorcycle brands as and when we receive them.