Jeep Compass has become the most successful vehicle from the FCA garage in India. The compact SUV takes on the likes of Mahindra XUV500 as they both fall in the similar price bracket. Initially, Jeep Compass outsold the XUV500 but after Mahindra launched the facelifted version of the XUV500, the sales of the 7-seater Mahindra skyrocketed and left the Compass way behind.
The latest sales figure of November 2018 reveals that Fiat sold as many as 1,164 units of the Jeep Compass, which is higher than the 1,032 units of XUV500 sold by Mahindra in the same month. Interestingly, the sales number of both the vehicles have come down when compared to the month of October but Mahindra has lost a higher number of units than the Jeep Compass.
In the month of October Jeep sold 1,518 units of the Compass in the Indian market while Mahindra sold 2,770 units in the market. The sales of the XUV500 came down almost three times but the Jeep lost only a few hundred units of sales.
This is a general trend every year when the manufacturers post a bumper sale in the October festive season and see a decline in sales in the following months due to the end of the year. Most of the customers wait to buy models manufactured in the fresh year as it makes the resale value stronger.
Manufacturers have seen the trend over the years and try to alter the production to meet the declining demands. It can be a similar case here where Mahindra dispatched lower units of the Mahindra XUV500 due to the low demand in the market.
Mahindra XUV500 has remained the king of D-Segment since it was introduced in the market. Soon after the launch of the Jeep Compass in the Indian market, the sales of the Mahindra XUV500 went down but it bounced back after the facelifted version of the Mahindra XUV500 was launched earlier this year. Mahindra launched facelifted XUV500 with a more powerful engine and added many new features, which attracted many more customers.
Both Mahindra XUV500 and the Jeep Compass would soon be challenged by the all-new Tata Harrier, which is expected to be launched in the same price segment. It will make the competition much stiffer in the segment. The Mahindra XUV500 is known for its extremely value-for-money deal while the Jeep Compass is popular for its brand value in the Indian market. It would be interesting to see how the market responds to these two popular vehicles when the Tata Harrier launches in the Indian market.