Kia entered the Indian market two years ago with its first car – the Seltos. The mid-size SUV while competing with the Hyundai Creta became the best-selling vehicle in the segment after its launch too. Kia has now announced that it has sold over 2 lakh Seltos in two years.
With the 2 lakh units of Seltos on the roads, Kia also announced that it has sold more than 1.5 lakh units of the connected cars, which includes models like Sonet and Carnival. Now coming back to Seltos, Kia says that over 66% of the sales in its line-up are from the Seltos, which shows the car’s dominance.
Kia has revealed that over 58% of Seltos sold in the Indian market are the top-end variants. Also, the popularity of automatic variants has increased a lot. More than 35% of the car sales are from automatic variants.
Diesel still popular
Coming to the diesel variants, Kia says that more than 45% of buyers chose diesel over petrol. That sure shows strong demand for diesel vehicles in the market. While Kia has not put a figure against the iMT variant, it says that a lot of customers have chosen that transmission type too.
Speaking on the milestones, Mr Tae-Jin Park, Executive Director and Chief Sales & Business Strategy Officer, Kia India said,
“Success milestones are always a huge boost to motivation as it enhances our passion for serving customers better. These back-to-back milestones are a testament to our commitment to bringing a revolution in the auto industry and catering to the new age, young-at-heart dynamic buyers with class-leading premium products. The Indian PV market is undergoing a transformation due to changing customer trends, increased desire for the latest features, and cutting-edge connected-car technology. We have made a conscious decision to launch game-changing products in popular segments introducing customers to a whole new experience of owning a Kia. Witnessing such immense love and trust for brand Kia in just two years is truly humbling for us.”
Kia has sold over 1.5 lakh connected cars in the market. These are basically vehicles with an infotainment system that gets internet-based services to control the car remotely. The Seltos has contributed 78% to this figure while there is 19% Sonet too. Most customers who chose the connected car preferred the HTX 1.5 petrol variant.
Kia is working to launch the X-Line based Seltos in the Indian market. Showcased at the 2020 Auto Expo as the Project X, Kia may launch the car as a special limited edition as it has done in the past. While there will not be any mechanical changes, we will get to see a lot of visual updates with the aggressive body kit.
Kia is also working on the KY MPV that will be a three-row, 7-seater car. It will be based on the Seltos platform and will target the likes of Ertiga and Innova Crysta in the Indian market.