It has by now become pretty well-known that Kia, the popular Korean car-maker, intends to launch a new Small-SUV by the middle of next year. The upcoming Kia SUV made its public debut in a concept avatar at the recently conducted Auto Expo 2018. Dubbed as the Kia SP Concept, the design study will spawn a Hyundai Creta-challenging SUV in near future. In the latest development, Kia India has organized a contest, wherein it has asked internet users to suggest a name for the upcoming SUV. The winning entry gets to drive home the upcoming SUV, for free! This contest has been named as ‘Kia Name for Fame’.
Here is what Kia says – “We are looking for a original & cool name for India’s first Kia, the SP Concept. If you think you are smart to come up with one, participate in our #FameForName contest! Submit your original and cool suggestion on the Contest Page and stand a chance of driving away with the bold & stylish Kia SP Concept. What’s more, the winning submission will be the final name of the SP Concept. Exciting right?
So, let the ‘Names’ begin…”
The company has already confirmed that it plans to promote its upcoming products as more premium offerings than their immediate rivals. What this actually means is that the SP Concept-based Kia small-SUV will cost more than the Creta. Kia India will try to justify the higher price tag by offering a more modern design and more features.
Han-Woo Park, President, Kia Motors has said- “We will position ourselves at a slight premium because we cannot compete with Maruti and Hyundai on cost. We will compete with other automakers on the basis of our design, which is stylish, young and vibrant. With elements such as our signature ‘Tiger Nose’ grille, we’ll be able to differentiate our cars from others.”
The upcoming Kia SUV will be tailor-made for Indian conditions, but will also be sold abroad. It will be produced at the company’s upcoming production facility in Andhra Pradesh.