One of the most iconic two-wheelers ever launched in India is the Kinetic Luna. This small 50cc moped, launched back in 1972, revolutionized the personal transportation space in the country. Now, years later, Kinetic Green, the electric vehicle subsidiary of Kinetic Engineering, has now brought the electric version of this popular two-wheeler. This scooter is now available for purchase from Amazon and the link is in the bottom.
Kinetic Green E-Luna
Sharing the exciting news, Sulajja Firodia Motwani, Founder and CEO of Kinetic Green, said, “We are delighted to announce that the iconic Luna is making a comeback in a brand-new electric avatar. Today, Kinetic Green embarks on a journey down memory lane. The E-Luna is set to be launched in early February 2024, with bookings opening on Republic Day, January 26, 2024.” She added, “With impressive technical specifications, performance capabilities, a robust set of features, and a commitment to environmental responsibility, the E-Luna will distinguish itself as a versatile and practical choice for consumers in the new Bharat. We are excited to tell the consumers that it is once again time to say, ‘Chal Meri Luna, iss baar Petrol ke Bina!’”
The E-Luna currently on sale on Amazon features a battery pack that offers it a driving range of 110 km. According to Amazon listing it will take around 4 hours to fully charge its battery. The company is currently selling the E-Luna finished in black and ocean blue color scheme. You can check out the new E-Luna by clicking here.
Luna: An Indian Icon
For those who may not be aware, Luna is an iconic two-wheeler that emerged in the pre-liberalization era of India. It holds a special place in the country’s automotive history since it was first introduced in 1972 by the Pune-based Kinetic Group. Soon after its launch, Luna quickly became a household name as the nation’s first moped. Its unique slim design, which combined the elements of a bicycle and a motorbike, became very popular. The lightweight 50cc moped not only offered a convenient mode of transportation but also highlighted the transition of Indian people from cycle to motorcycle.
Arun Firodia was the visionary behind Luna, who at the time faced significant challenges in creating a durable and lightweight vehicle capable of withstanding India’s challenging road conditions. Firodia, during Luna’s development, focused on innovation. Along with his team, he conducted extensive road trials on rough terrains. Luna was also tested under overloaded conditions, ensuring that it could endure poor-quality roads, a dusty atmosphere, adulterated petrol, and overloading.
Kinetic Luna Advertisement
All these efforts then came to the fruition of the iconic Luna. The Luna especially gained more popularity in the country after the “Chal Meri Luna” advertisement campaign aired on television. It showed the study and durable nature of this small city commuting two-wheeler.