Mahindra Alturas G4 launched: Priced cheaper than Toyota Fortuner and Ford Endeavour

Mahindra Alturas G4 launched in India: Prices start at Rs 26.95 lakh

Mahindra has just launched its new flagship vehicle for the Indian market – the Alturas G4 luxury SUV. A rival to the  likes of the Toyota Fortuner and the Ford Endeavour, the Mahindra Alturas G4 is priced at Rs. 26.95 Lakh ex-showroom Delhi (and everywhere else in India).

Mahindra Alturas Launched

This makes the Alturas cheaper than both the Fortuner as well as the Endeavour.

The 4×4 variant of the Mahindra Alturas is priced at Rs 29.95 lakh – again across India.

Bookings for the Mahindra Alturas G4 are already open at dealerships across India, and deliveries will start soon.  This luxury SUV will be sold through a special dealership section that’s more premium, and each customer walking in  to buy the Alturas will be attended to by a specific sales representative.

Owners of this SUV will also get a specific relation manager to handle after sales service. Also, owners will get  access to a new premium loyalty program, called Purple Club, which wil give them an opportunity to earn and redeem  points based on engagements with the brand. The idea is to give buyers of the Mahindra Alturas a more premium  experience.

Mahindra Alturas Launch Event

The Mahindra Alturas is offered in two variants – rear wheel drive and four wheel drive. Both variants have the same  engine and gearbox though. The engine is a 2.2 liter-4 cylinder turbocharged unit with 178 Bhp-420 Nm on offer. The gearbox is a 7 speed torque converter automatic gearbox sourced from Mercedes Benz. The Alturas is a 7 seat SUV built on a ladder frame chassis. It’s essentially the Ssangyong Rexton G4 with rebadging for the Indian market.

The Alturas G4 has plenty of street presence, and it’s actually larger than both the Toyota Fortuner and Ford  Endeavour, both in terms of wheelbase as well as other dimensions. These dimensions give the Alturas massive street  presence and also makes it quite spacious on the inside. Talking about the interiors, the SUV gets an extensive  feature list.

Features on the SUV include 9 airbags, ABS+EBD, ESP, anti-roll over protection, 8 way power adjustable driver seat, a  sunroof, 8 inch infotainment system with Apple CarPlay and Android Auto, HID headlamps, 19 inch alloy wheels, a 360 degree parking camera, a dial for low and high range selection, dual zone automatic climate control and Nappa leather interiors. A standout feature is the driver’s seat automatically reversing when the door is opened from the outside in order to give the driver enough room to enter.

All in all, the Alturas G4 is the most loaded premium SUV Mahindra has ever sold in India. The vehicle is assembled  at Mahindra’s Chakan factory through the completely knocked down (CKD) kit route. Mahindra will be hoping that the Alturas is a lot more successful than its predecessor – the Ssangyong Rexton.


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