Gul Panag shows what the ‘SPECIAL’ test drive of the Mahindra Alturas is all about [Video]

Mahindra launched the all-new Alturas G4 in the Indian market last year. The flagship Mahindra vehicle is the most expensive vehicle from the brand in India and Mahindra has set-up a premium area for the display of the car in the existing Mahindra showrooms. Mahindra is trying to offer a premium experience to the prospective owners of the Alturas G4 and they have set-up a premium test-drive experience too.

Gul Panag, the official brand ambassador of Mahindra in India earlier featured in a video that describes the features of the all-new Alturas G4 and how it feels from the inside. In a new video, Gul Panag shows Mahindra offers a premium test-drive experience for the Alturas G4.

The short clip shows a customised package is given to Gul Panag, which contains a welcome letter and a desktop clock featuring the start/stop button the Mahindra Alturas G4.  On pressing the start/stop button, a timer starts for an hour and at the end of the timer, the Mahindra Alturas G4 arrives for a test-drive. This is one of its kind test drive experience where the prospective owners can call for the test drive vehicle at their doorstep within one hour of pressing the start/stop button on the clock.

Information on how to get such a test drive experience is not mentioned on the Mahindra’s official website. However, Mahindra is also offering a virtual experience of the Alturas G4 at individual’s homes. The virtual experience is provided with the use of virtual reality eye gear. Mahindra asks prospective customers to fill a form to get the virtual reality experience.

The all-new Mahindra Alturas G4 is based on the SsangYong Rexton but Mahindra has added their signature grille to the SUV, giving it a stereotype Mahindra look and feel. The Mahindra Alturas G4 is priced at Rs. 26.95 lakh, ex-showroom, India. The 4X4 variant is priced at Rs. 29.95 lakh. Keeping up with the personalised service theme, Mahindra also offers Purple Club membership to the owners. It is a premium loyalty program and customers get to earn and redeem points based on the engagement with the brand.

Gul Panag Alturas

The Mahindra Alturas G4 is powered by a 2.2-litre, 4-cylinder turbocharged engine that generates a maximum power of 178 Bhp and 420 Nm. It gets a 7-speed torque converter automatic transmission sourced from Mercedes-Benz. The Alturas 4X4 is quite a capable off-the-road and gets a low-ratio transfer case too.

Being a Mahindra vehicle, the Alturas G4 comes loaded with features. The SUV gets 9 airbags, ABS+EBD, ESP, anti-rollover protection, 8-way power adjustable driver seat, 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto, HID headlamps, 19-inch alloy wheels, 360-degree surround camera, dual-zone automatic climate control and more such features. It takes on the Ford Endeavour and Toyota Fortuner in the Indian market.

Want to see your photo feature about that exciting road trip published on Cartoq? Share your details here