Mahindra launches Verito Executive edition priced at Rs. 7.75 lakh

Mahindra Verito Executive

Mahindra has introduced one more variant of the Verito – the Executive Edition priced at Rs. 7.75 lakh ex-showroom Delhi. This Verito variant has added features to appeal to a more premium audience, on the lines of the Tata Manza Club Class.

The Mahindra Verito Executive Edition is about Rs. 55,000 more than the top-end Mahindra Verito D6 variant. Here is what you get for that extra cash.

Mahindra launches Verito Executive edition priced at Rs. 7.75 lakh

What’s new with the Mahindra Verito Executive Edition

The car comes in a new Pearl White colour, which the company says is a premium colour. It also comes with Italian leather upholstery, for a plush feel. The steering wheel and door pads also get leather wrapping and inserts. The car comes with a touchscreen DVD audio system that has integrated Bluetooth for phone connectivity and audio streaming, as we as a GPS navigation system from MapMyIndia built in.

On the outside, it gets “Executive edition” badging, body decals and alloy wheels. The headlamp bulbs have been upgraded to “blue-vision headlamps”, using bulbs that come with the Mahindra Scorpio, which give out a white light rather than the standard yellowish-white halogen bulbs. Also read: Pros and cons of Mahindra Verito

The rest of the features remain the same as the “new-look” Verito that was launched in July 2012. The car comes with a 1.5 litre diesel engine that puts out 65 bhp of power, but gives excellent fuel economy of 21.03 kmpl, with a five-speed manual transmission. It also has a large 510 litre boot that can carry a lot of luggage. Mahindra is in the process of launching a sub-4 metre edition of the Verito as well, which should make it to showrooms by April.

The Mahindra Verito Executive edition is Rs. 1.05 lakh cheaper than the top-of-the-line Tata Manza Club Class, and it is about Rs. 25,000 more than the Maruti Dzire ZDI.

The Mahindra Verito is one of the most value-for-money entry-level sedans in the market, and has plenty of interior space. However, it didn’t have much of a premium appeal and hence hasn’t seen many takers in the private buyer market, with most sales going toward commercial cabs. This premium Executive edition is a bid to rope in the private buyer. Also read: Mahindra Verito notchback launch in April